March 11, 2004

Five of WWL-TVs local newscasts now rank #1 in the nation

New Orleans, LA -- With the release of A.C. Nielsens (NSIs) national metered market rankings for the recent February ratings sweep, powerhouse CBS affiliate WWL-TV now finds itself alone at the top as the nations local news leader in almost every newscast time period.

WWL-TV, Channel Fours incredible dominance begins before sunrise and lasts well into the evening. In fact, five different editions of the stations Eyewitness News" placed first in their time periods, surpassing hundreds of other network-affiliated and independent local television stations across NSIs 55 metered markets.

Anchored by Jennifer Huntley from 5 to 6 a.m., WWL-TVs pre-dawn Early Edition is ranked number one out of 269 local early morning newscasts, posting an impressive 7.8 household (HH) rating --a number that also easily outperforms dozens of stations' evening and late newscasts.

Then, Channel Fours legendary viewer loyalty earned the station number one honors for both hours of WWL-TVs Eyewitness Morning News, which placed first in their respective time slots across a total of 264 local morning newscasts. Co-anchored by the ever-popular team of Eric Paulsen and Sally-Ann Roberts, the program averaged an extraordinary 12.7 HH rating from 6 to 7 a.m., followed by a 13.5 HH rating from 7 to 8 a.m.

In addition, Paulsen anchored the nations most-watched midday newscast. Eyewitness News at Noon drew a blockbuster 18.8 HH rating, the highest ranking out of 162 lunchtime editions and a full three and a half rating points higher than its closest competitor, WHIO in Dayton (15.3).

WWL-TVs local news dominance rolled right through 5 p.m., where veteran co-anchors Angela Hill and Dennis Wolterings Eyewitness News at Five held its formidable position as the number one 5 p.m. metered newscast in America. With a 15.1 HH rating, this edition outperformed 467 other early evening newscasts.

Hill and Wolterings early evening success also continued at 6 p.m., where Eyewitness News posted an enviable 18.0 HH rating. Capturing NSIs highest-rating for a CBS affiliate and the nations second highest-rating for a six oclock newscast, WWL-TV was edged from a first place clean sweep by less than a quarter of a point by Knoxville NBC affiliate WBIR (18.2).

And in the highly-competitive late news time period, where prime-time lead-ins often dictate viewer choice, WWL-TVs Eyewitness News NightWatch earned number one honors as the most-watched late local newscast across all Nielsen metered markets. Co-anchored by trusted journalists Mike Hoss and Karen Swensen, WWL-TVs 10 p.m. edition posted a remarkable 18.4 HH rating, a 7 % gain over its Feb. 03 ratings success.

WWL-TVs exemplary February victories also went beyond the stations dominance in local news. Channel Four exceeded every other CBS affiliate in 55 NSI metered markets to finish first in total CBS daytime with a 10.0 HH rating. And with a 14.4 HH rating, WWL-TV tied KMOV in St. Louis for first place in CBS prime time.

In the CBS late night programming category, WWL-TVs 8.7 HH rating was the highest for the Late Show with David Letterman, and its 4.0 HH rating was also the highest for the Late, Late Show with Craig Kilborn.

The New Orleans ratings powerhouse is also ranked second for the CBS Evening News with a 14.6 HH rating (trailing Daytons WHIO by less than one rating point).

About WWL-TV
WWL-TV, Channel Four is part of Belo Corp., one of the nations largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of Americas most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belos daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactives new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, contact Jerry Seregni, WWL-TV Director of Research, at (504) 529-6275.