March 25, 2004

New Orleans WWL-TV Dominates with 94 Programs in the Top 100 TV Shows

New Orleans, LA -- The recent February Nielsen (NSI) ratings show New Orleans' WWL-TV, Channel Four overwhelmingly attracted and held more local viewers than its competition last month, as the legendary CBS affiliate swept an extraordinary 94 of the market's "Top 100" rated shows in NSIs latest Television Program Ranker.

Backed by one of the most successful local news operations in the country, WWL-TV continues its phenomenal ratings reign as 55 different editions of Channel Four's "Eyewitness News" --including numerous Noon, 5 p.m., 6 p.m. and NightWatch newscasts --placed among NSI's 100 most-watched programs. The stations highest-rated newscast aired on February 23rd, when the Noon edition of "Eyewitness News," anchored by Eric Paulsen, posted a remarkable 22.4 household (HH) rating.

While dozens of "Eyewitness News" editions earned a slot in NSIs "Top 100" Program Ranker, NBC affiliate WDSU, ABC affiliate WGNO, and FOX affiliate WVUE all failed to make the "Top 100" cut with a single local newscast.

WWL-TV, Channel 4 also swept nine of the coveted "Top Ten"-ranked slots during the recent NSI ratings period. Along with the CBS prime-time hit "CSI" and the network's "46th Annual Grammy Awards," four different editions of Eyewitness News also earned "Top Ten" status. WGNOs broadcast of their networks "76th Annual Academy Awards" was the only "Top Ten" program that did not air on Channel Four.

Along with 55 "Eyewitness News" editions and the stations extremely popular Mardi Gras Day coverage on Fat Tuesday (which scored an 18.8 HH rating), the "Top 100" is also peppered with a wide variety of CBS programming airing on WWL-TV. Network favorites that appeared numerous times on the list include "The CBS Evening News with Dan Rather," "CSI," "CSI: Miami," "Without a Trace," "Judging Amy," and long-running daytime favorite "The Young and the Restless."

About WWL-TV
WWL-TV, Channel Four is part of Belo Corp., one of the nations largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of Americas most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, contact Jerry Seregni, WWL-TV Director of Research, at (504) 529-6275 / jseregni@wwltv.com.