May 5, 2004
Belo's KMOV-TV wins 2004 Service to Children Award, one of television's highest awards for public service
Dallas, TX -- Belo Corp. (NYSE: BLC) announced today that KMOV-TV in St. Louis has won the National Association of Broadcasters Education Foundation's 2004 Service to Children Award for large-market television stations. The honor, one of five awards given to television stations nationwide as part of the Service to America competition, will be presented in Washington, D.C. on June 14, 2004.
The NABEF Service to Children Award honors stations for their overall excellence in serving children in their communities. KMOV won for its "At the Zoo" program, a partnership with the St. Louis Zoo. Now in its second year, the program provides a behind-the-scenes look at what it takes to run a world-class zoo " from witnessing a root canal on a lion to speaking with zoo representatives about saving endangered species.
"This is an incredible honor," said Allan Cohen, president and general manager of KMOV. "We are very proud of our association with the St. Louis Zoo. Being able to bring the magic of the St. Louis Zoo to local children is a labor of love. Receiving a national award of this stature is icing on the cake."
The honor marks the fourth Service to America competition award earned by Belo television stations since 1999, and the second by KMOV-TV. In 2001, the station won the Partnership Award for its "Do the Right Thing" program, a partnership with St. Louis-area police departments that recognizes children for their exemplary actions.
Jack Sander, Belo's president/Media Operations, said: "We are proud of KMOV's commitment to its community; it's a priority shared by all Belo television stations, newspapers, Web sites and cable news channels. We have held the firm belief for many years that community involvement is good for Belo " not only because it builds audience loyalty, but also because Belo companies prosper as their communities prosper."
"Day in and day out, local broadcasters all over America are serving the public with timely news, information and public interest programming," said NAB President and CEO Edward O. Fritts. "This year's award winners have gone above and beyond the call of duty, and deserve special recognition for their outstanding service to community."
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. For more information, contact Scott Baradell vice president of corporate communications, at 214-977-2067. Additional information, including earnings releases, is available online at www.belo.com.