May 4, 2004
KMOV Channel 4 wins NABEF 2004 Service to Children Award
St. Louis, MO -- KMOV was awarded the 2004 Service to Children Television Award (large market) by the National Association of Broadcasters Education Foundation (NABEF) for its At the Zoo program.
"This is an incredible honor," said Allan Cohen, President and General Manager of KMOV-TV. "We are very proud of our association with the St. Louis Zoo. Being able to bring the magic of the St. Louis Zoo to local children is a labor of love. Receiving a national award of this stature is icing on the cake."
The half-hour program airs on Saturdays at 10 a.m., with hosts Kent Ehrhardt and Anne Steffens of KMOV Channel 4 and Dr. Jeffrey Bonner, President of the St. Louis Zoo. Now in its second year, the program provides a behind-the-scenes look at what it takes to run a world-class zoo- from witnessing a root canal on a lion to speaking with zoo representatives about saving endangered species.
"It is wonderful to see 'At the Zoo' honored for its community outreach to children," said Liz Mullen, Executive Producer of the show. "The program truly is fun and educational for the whole family."
The NABEF Service to Children Award honors stations for their overall excellence in serving the children, age 16 and younger, of their communities.
This is the second time that KMOV-TV has received this prestigious honor. KMOV won the NABEF Service to America Partnership Award in 2001 for its "Do the Right Thing" program- a partnership with the St. Louis police departments that recognizes children for their exemplary actions.
KMOV-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of Americas most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.