May 11, 2004
KHOU-TV launches campaign to help the military
Houston, TX-- KHOU-TV, Channel 11 is teaming up with a group of military moms, Randalls, Halliburton and AIG American General to send care packages to soldiers in Iraq.
KHOU will help Military Moms collect and package boxes to send to troops in Iraq. A long list of items needed including "Moms Top Ten" can be found at khou.com or at any area Randalls store. Moms Top Ten includes socks, underwear, t-shirts, insoles for boots, beef jerky, cotton swabs, bug spray, freezer bags, sun block and instant drink mixes.
"Our military men and women are a long way from home," says Wendy Burkeen, KHOU's Director of Community Marketing. "When a military mom asked us for help, we jumped at the chance as did our military mom partners. We know we can count on our generous viewers to help, as they always do in the Spirit of Texas."
Donations for KHOU's Military Mom campaign will be accepted at Channel 11 studios at 1945 Allen Parkway during business hours (8:30am 5:30pm) or at any area Randalls. The drive will run through Memorial Day. KHOU's Military Mom partners are Randalls, Halliburton and AIG American General.
KHOU-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Wendy Burkeen, APR, Director of Community Marketing, at 713-521-4312.
Halliburton, founded in 1919, is one of the world's largest providers of products and services to the petroleum and energy industries. The company serves its customers with a broad range of products and services through its Energy Services and Engineering and Construction Groups. The company's World Wide Web site can be accessed at www.halliburton.com.