May 12, 2004
WWL-TV to add one hour to "Eyewitness Morning News"
New Orleans, LA -- Building on the success of America's highest-rated local morning news block across all fifty-five Nielsen metered markets, WWL-TV Vice President and General Manager Jimmie B. Phillips will now expand the station's powerful "Eyewitness Morning News" 6 a.m. to 8 a.m. edition from two hours to three hours every weekday.
By late summer, the morning broadcast will be providing local news, weather and traffic along with informative guests and features during the 8 to 9 a.m. hour, while the top-rated "Live with Regis & Kelly" will move into the 9 to 10 a.m. time slot.
"This overwhelmingly confirms our commitment to truly being 'Louisiana's News Leader,'" says Phillips, "as the only station in the New Orleans market to expand our local news coverage."
Co-anchored by veteran journalists Eric Paulsen and Sally-Ann Roberts, the perennially popular morning broadcast also airs frequent PinPoint Weather forecasts from meteor-ologist David Bernard as well as reporter Jill Hezeau's live, in-studio TrafficWatch updates.
Both hours of Channel Four's "Eyewitness Morning News" ranked first in their respective time slots out of 264 metered market local morning newscasts during Nielsen's recent February sweep. The program's first hour averaged an extraordinary 12.7 household (HH) rating from 6 a.m. to 7 a.m., followed by a 13.5 HH rating for the second hour from 7 a.m. to 8 a.m.
Adding the pre-dawn success of WWL-TV's "Early Edition," which is anchored by Jennifer Huntley from 5 a.m. to 6 a.m. and also ranked as February's number one local early morning metered newscast, the legendary CBS affiliate will soon be producing four consecutive hours of local news programming from 5 a.m. to 9 a.m.
"By 9 a.m. on any given weekday, WWL-TV will have already generated more local news content than any of our competitors will for the rest of the entire broadcast day," Channel Four News Director Sandy Breland emphasizes.
WWL-TV, Channel Four is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.
For more information, contact WWL-TV News Director Sandy Breland at (504) 529-6309 / email@example.com.