May 14, 2004

Portland's mayoral race, gay marriage and Oregon's economy highlight new KGW-TV poll

Portland, OR --A poll commissioned by KGW Northwest NewsChannel 8 released today indicates that Oregonians feel better about the state of the economy than a year ago, are divided down the middle about the gay marriage debate and have no clear preference for Portland's mayor. These poll results was released on NewsChannel 8 @ 5, 6 & 6:30 on Thursday, May 13.

Mayor of Portland
Jim Francesconi32%
Tom Potter27%
Undecided29%
Several candidates with no more than 1% each.

Oregon's Economy
Seeing Improvement35%
Going the Wrong Way21%

Gay Marriage Debate
Support a consitutional change to ban Gay Marriages?51%
Oppose a consitutional change to ban Gay Marriages?39%
Undecided10%

Portland City Council*
Nick Fish28%
Sam Adams18%

Randy Leonard24%
Undecided62%
*Margin of error (+/-8%)

Multnomah Country Chair Recall*
Keep Dianne Linn46%
Recall Dianne Linn43%

*Margin of error (+/-8%)

The poll, commissioned by KGW Northwest NewsChannel 8 and conducted by Riley Research Associates, took place April 20-26, 2004 and May 5-10, 2004. Two scientific telephone polls were taken: part one was a statewide consumer poll among 408 households throughout Oregon. Part two included 776 likely voters (those who had voted in at least two of the past four elections).

Riley Research Associates is a Portland-based firm, specializing in research for communications, marketing, public relations and planning.

About KGW-TV
KGW-TV is a part of Belo Corp.,one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.9 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Rich Brase, Director of Creative Services at (503) 226-5103. Additional information is available online at www.kgw.com and www.belo.com .