May 27, 2004

WHAS-TV wins May sweeps for seventh consecutive ratings period

Louisville, KY -- For the seventh consecutive ratings period WHAS11 News is clearly the number one local news operation in the region. WHAS11 News is number one in the time period, Monday through Friday, at 5 a.m., 5:30 a.m., 6 a.m., 5 p.m., 5:30 p.m. and 6 p.m.

Here are some of the highlights:


M-F 5 a.m. WHAS11 News is number one in the time period.

M-F 5:30 a.m. WHAS11 News is number one in the time period.

M-F 6 a.m. WHAS11 News @ 6 a.m. is number one in the time period and has a 56% share lead over WKLY-TV, a 77% share lead over WAVE-TV, and a 204% share lead over WDRB-TV.

M-F 12 noon WHAS11 News @ Noon is number one in the time period growing its lead-in share of audience by 57% from ABC's "The View". WHAS11 News at Noon delivers 6% more audience share than WLKY-TV and 67% more than WAVE-TV.

M-F 5 p.m. WHAS11 News @ 5 p.m. is number one in the time period and has a 60% share lead over WAVE-TV, and a 24% share lead over WLKY-TV.

M-F 5:30 p.m. WHAS11 News @ 5:30 is number one in the time period and has a 61% share lead over WAVE-TV, and a 40% share lead over WLKY-TV.

M-F 6 p.m. WHAS11 News @ 6 p.m. is number one in the time period and has a 52% share lead over WAVE-TV and a 41% share lead over WLKY-TV.

M-F 11 p.m. WHAS11 News @ 11 p.m. is number one in growth of audience from 10:45pm to 11p.m.. WHAS11 grows audience share 28% from its ABC prime time lead-in and ties WAVE-TV as the second most watched local news at 11p.m. WHAS11 News increased its rating 13% year-to-year.


(HH rating/share)
Source: Nielsen Media Resource May 2005


About WHAS-TV
WHAS is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Kirk Szesny, Director of Marketing and Creative Services, at 502-582-7870.