May 28, 2004

KTVB-TV launches program to help parents monitor viewing choices for their families

Boise, ID -- KTVB, Idaho's NewsChannel 7, will begin an ongoing campaign directed at parents on Monday, May 31. It is designed to arm parents with television program content information to help them make wise viewing choices for their families.

The program is called Primetime Wise.

The components are:

Doug Armstrong, President & General Manager of the KTVB Media Group, said; "KTVB has a long standing commitment to serve the community. This is the next logical step toward better serving families and parents with information that puts them in charge."


About KTVB-TV
KTVB, Idaho's NewsChannel 7, is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.