May 27, 2004

Another clean sweep for NewsChannel 8 in May!

Portland, OR -- Wednesday, May 26 marked the completion of another strong ratings performance for KGW Northwest NewsChannel 8 according to Nielsen. May 2004 marked the ninth out of the last ten sweeps KGW has finished first in every news time period. It also marks the remarkable accomplishment of eighteen consecutive sweeps that KGW has been number one sign-on to sign-off, dating back to February 2000.

Once again, Northwest NewsChannel 8 won newscasts at Sunrise (5-7 am), as well as the 5 pm, 5:30 pm, 6 pm, & 11 pm weekday newscasts and every weekend newscast, as well.

6-7 am News May 2004 Share Difference
KGW 15.8%
KOIN 7.7-51%
KATU 5.9-63%
KPTV 14.8- 6%
Brenda Braxton, Russ Lewis and Dave Salesky celebrated their third year together. Michael Convery joined the Sunrise team as traffic reporter, along with Brian Sonnier, piloting Sky 8.

Noon News
KGW (Noon-1) 15.1%
KOIN (Noon-12:30) 9.2-39%
KATU (11a-11:30) 9.2-39%
The only hour-long mid-day newscast, with Brenda Braxton, Russ Lewis and Dave Salesky.

5 PM Weekdays
KGW 20.3%
KOIN 11.6-43%
KATU (5-6pm average) 10.8-47%
NewsChannel 8 @ 5 continued to be the top-rated newscast in the time period, increasing its lead once again over both competitors. The newscast is anchored by Joe Donlon and Tracy Barry. Chief Meteorologist Matt Zaffino does the weather.

5:30 PM Weekdays May 2004 Share Difference
KGW (NBC Nightly News) 18.9%
KOIN (CBS Evening News) 11.2-40%
KATU (Local News 5-6pm average) 10.8-43%
Tom Brokaw widened his lead over both competitors.

6 pm Weekdays
KGW 14.8%
KOIN 9.9-33%
KATU (ABC World News Tonight) 12.8-14%
In this usually hotly-contested time period, NewsChannel 8 @ 6, anchored by Joe Donlon and Tracy Barry, once again was the top-rated 6 pm newscast overall.

6:30 pm Weekdays
KGW 12.7%
KOIN 9.1-28%
KATU 11.8- 7%
NewsChannel 8 @ 6:30 recaptured the lead in the time period. The newscast is anchored by Tracy Barry and Laural Porter.

11pm Weekdays
KGW 18.6%
KOIN 15.6-16%
KATU 8.4-55%
NewsChannel 8 @ 11, anchored by Joe Donlon and Laural Porter, continued its lead over all competitors.

Saturday/Sunday Morning News (7-10 am)
KGW 14.3%
KOIN N/AN/A
KATU (7-9 AM) 10.0-30%
NewsChannel 8 Saturday and Sunday Mornings, anchored by Kelly Love and featuring Jim Donovan with weather, continue as the time period leaders.

5 pm Saturday/Sunday
KGW 10.8%
KOIN 9.8- 9%
KATU 8.0- 26%
NewsChannel 8 Saturday and Sunday Evenings are anchored by Nancy Francis and Carl Click. Bruce Sussman does weather and Joe Becker does sports.

6 pm Saturday/Sunday
KGW NBC Nightly News 12.5%
KOIN(6-7 pm average) 9.1-27%
KATUWorld News Tonight 9.0-28%

6:30 pm Saturday/Sunday May 2004 Share Difference
KGW 11.5%
KOIN 9.1-21%
KATU (Sunday only) 8.6-25%

11 pm Saturday/Sunday
KGW 18.0%
KOIN 12.0-33%
KATU7.7-57%

"May was an important sweep for everyone at NewsChannel 8, not only because it was the most crucial rating period of the year, but also because it continued to reinforce the strength and consistency of our product. Being Portland-area viewers' first choice for eighteen consecutive sweeps really speaks to the quality of our news, our network (NBC), and our entertainment programs," said KGW President and General Manager Paul Fry.

About KGW
KGW is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Rich Brase, Director of Creative Services at (503) 226-5103 or rbrase@kgw.com.