June 2, 2004
Independent KTVK-TV wins May sweeps, builds momentum with 6 p.m. newscast
Phoenix, AZ -- KTVK-TV, NewsChannel 3, the nation's number one independent television station and most watched station in Arizona, kept its momentum with a first place finish in the Nielsen May 2004 ratings period (M-Su, 5 a.m. - 2 a.m.). The May finish marks the fifth #1 finish for the station in the past six major sweeps, and the station's sixth consecutive weekday sign-on/sign-off win (M-F 5 a.m. -2 a.m.).
KTVK made history in 2003 with its four consecutive sweep victories, a first-ever for an independent TV station. With a 4.3 household rating sign-on to sign-off (M-Su, 5 a.m. to 2 a.m.), NewsChannel 3 has a 16% advantage over KPNX (3.7 HH rating) and a 19% advantage over KSAZ (3.6 HH rating) in the just completed May 2004 sweep.
The KTVK story doesn't stop there. KTVK won the 6 p.m. news, Arizona's newscast of record, for the first time since 2001 by a full rating point (1.2HH rating) against next closest competitor KPNX. The last significant victory at 6 p.m. was a 0.6 margin in Feb'99. In May'03, KPNX had a 9% advantage over KTVK at 6 p.m.; now in May'04, NewsChannel 3 @ 6 p.m. has a 20% advantage over KPNX. KTVK's performance in the May book was driven by its strength in local news. KTVK newscasts ranked number one at 5 a.m., 6 a.m., 7 a.m., 8 a.m., 11 a.m., 4:30 p.m., 5 p.m., 5:30 p.m. and 6 p.m.
KTVK is Arizona's "most watched news" by an ever-widening margin. For the three hours each day where all five stations air local news head-to-head (5 a.m., 5:30 a.m., 6 a.m., 6:30 a.m., 5 p.m. and 10 p.m.), NewsChannel 3 is the number one choice for local news, out delivering number two KSAZ by 25%, KPNX by 38%, KPHO by 131% and KNXV by 194%. For overall local news viewing during weekdays, household ratings for NewsChannel 3's newscasts out-deliver KSAZ by 29%, KPNX by 130%, KPHO by 256% and KNXV by 451%.
KTVK's number one morning show, Good Morning Arizona, continues its dominance from 5 a.m.-9 a.m.. GMAZ at 6 a.m. has more total viewers than CBS, NBC and ABC combined. It's the only show to grow audience from February -- up 9% -- increasing its lead over FOX by two full share points. GMAZ at 7 a.m. has more total viewers than the CBS and ABC network shows combined, and more viewers than KNXV has in local news viewers all day. At 7:30 a.m. it also has more viewers than watch KPHO local news all day; and, at 8:30 a.m. more viewers than watch KPNX local news all day.
Compared to May'03, NewsChannel 3's Good Evening Arizona is up at 4:30 p.m. (+13%), 5:00 p.m. (+18%), 5:30 p.m. (+18%) and 6:00 p.m. (+13%). At 5:30 p.m., KTVK has more viewers than the ABC and CBS network news combined.
At 10 p.m., The News Show was the only newscast in the market to grow audience from its lead-in and from February. This is significant given its M-F Raymond lead-in was up against Network prime and May finales. While KTVK is up 9% in total audience from February, FOX is down 9%, NBC is down 11%, ABC is down 16% and CBS is down 17%. In February, KTVK was in fifth place in the time period. In May, KTVK was in a 3-way tie with CBS and FOX, each with a 9 share.
Scott Diener, who was named executive news director in March, said: "NewsChannel 3 is a very special television station and it's great to be back. Over the past few months, I've had the opportunity to witness first-hand why this newsroom is renowned and special. I'm proud of the team's results and I look forward to continuing our success with them." Diener served as executive producer for KTVK during his tenure from 1998 to 2000 and returned to the station after serving as news director in San Francisco, Cincinnati and Louisville.
KTVK's strength is across the board - in news, top syndicated programs and local programming. Oprah, Dr. Phil and Entertainment Tonight were all number one in their time periods. Dr. Phil at 7pm, with a 7.5 HH, improved the time period vs. Wheel of Fortune and Jeopardy in May, 2003 by 1.5 rating points. Dr. Phil was second only to FOX. Even with the huge American Idol ratings from 7-8pm, FOX only out-delivered Dr. Phil by 1.2HH rating points.
KTVK's own Your Life A to Z with a 2.3 rating is up 44% from its debut of a 1.6 in November '03. Your Life A to Z HH rating is within 0.3 rating pts of both KPHO and KNXV 5 p.m. and 6 p.m. newscasts. Your Life A to Z outperforms the following day time programs: 12 News @ 6 a.m., Today Show 2, Live with Regis & Kelly, Starting Over at 10 a.m. and 2 p.m., Arizona Midday, Passions, and Pyramid on KPNX; News 15 @ 6 a.m., Good Morning America, Sonoran Living, The View, Living It Up, All My Children, One Life to Live, General Hospital and Wayne Brady on KNXV; CBS 5 News @ 6 a.m., CBS Early Show @ 7 a.m., Guiding Light, People's Court and is tied with Ellen on KPHO and Montel Williams @ 9 a.m. and 1 p.m., Maury Povich, and Good Day Live on KSAZ.
KTVK is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, please contact: Teri Lane, Marketing Director, 602-207-3423 or Mark Demopoulos, Director of Programming & Research, 602-207-3302