June 4, 2004

KMOV-TV kicks off 4th Annual 'Green Day Giveaway'

St. Louis, MO -- KMOV-TV (Channel 4) kicks off its 4th annual "Green Day Giveaway" contest on Monday, June 7, to reward St. Louisans for helping improve the air quality in St. Louis.

From June 7 through September 17, "News 4 St. Louis" Chief Meteorologist Kent Ehrhardt will announce the winner of a prize package on every "green" day, days in which the air is clean and easy to breathe. The Air Quality Index, a measurement of pollution in the air, determines if the air is "green," as opposed to "yellow" and the more harmful "orange" and "red " levels.

KMOV Channel 4's "Green Day Giveaway" prizes include MetroLink/MetroBus passes, a "Green Day Giveaway" solar t-shirt that changes color in the sun, a "Green Day Giveaway" canvas bag, two free Raging River Water Park passes, an umbrella, coffee mug and several other items. At the end of the promotion, one lucky "Green Day" entrant will be chosen at random to win a 2004 Honda Civic Hybrid and a year's supply of MetroLink/ MetroBus passes.

Entries can be submitted online at www.kmov.com or by sending in a postcard with name, address, daytime phone number and age to KMOV Channel 4, "Green Day Giveaway," One Memorial Drive, St. Louis, MO 63102. Winners are drawn at random and announced during the 5 p.m. weather report on green days (5:30 p.m. on Sundays).

Poor air quality has hazardous health effects for all people, particularly children, the elderly, and those with asthma and other respiratory conditions. St. Louisans can do their part to promote clean air by carpooling to work, using public transportation such as MetroLink and MetroBus, keeping their cars properly maintained, and by using an electric or chimney starter instead of lighter fluid when they barbecue.

The Air Quality campaign was established in 1996 by the St. Louis Regional Clean Air Partnership (SLRCAP) to educate St. Louisans about air quality and their role in improving it. SLRCAP includes KMOV Channel 4, the American Lung Association, Metro, the RCGA, MoDOT, Laclede Gas, Citizens for Modern Transit and RideFinders. KMOV Channel 4 creates Air Quality forecast for the region, which is used by the EPA and all other media outlets.

KMOV-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.