June 23, 2004

KREM-TV strengthens its position as the most-watched news organization in Inland Northwest

Spokane, WA -- The May 2004 Nielsen TV ratings are in, and CBS affiliate KREM Television pulls away from the competition, and continues to strengthen its position as the most watched news organization in the Inland Northwest.

KREM 2 News is number-one at 5pm, 6pm and 10pm ("The News at 10" on WB22). And in a tight race at 11pm, KREM 2 is virtually tied for number #1, trailing KHQ by only one share point.

"We're ecstatic concerning the May ratings," said Bud Brown, Vice President and General Manager of KREM Television. "With every rating period our momentum continues to grow. I'm extremely proud of this station, and attribute our success to a very talented, and extremely hard working group of employees."

KREM 2 News is anchored by the Inland Northwest's most experienced news team consisting of: Randy Shaw, Nadine Woodward, Charles Rowe, Tom Sherry and Tom Hudson. Along with the increases posted on the weekday evening newscasts, KREM 2 News also experienced significant year-to-year growth with their Monday through Friday early morning newscast ("KREM 2 News First Edition").

Here's a quick rundown of the May 2004 Nielsen news ratings:

5:00 PM9.5/254.16.3/173.63.9/101.7
6:00 PM8.6/203.66.4/153.34.3/102.5
11:00 PM3.7/201.94/212.72.3/120.8

10:00 PM2.8/71.31.3/31

At 5 p.m., KREM 2 News leads with a 9 rating, 25 share and a 4 demo (A25-54). KHQ received a 6/17 and 4 demo, and KXLY received 4/10 and 2 demo. At 6pm, KREM 2 News leads with a 9/20 and 4 demo, KHQ received a 6/15 and 3 demo, and KXLY received a 4/10 and 2 demo. At 11pm, KREM received a 4/20 and 2 demo, KHQ received a 4/21 and 3 demo and KXLY received a 2/12 and 1 demo.

At 10 p.m., "The News at 10" on WB22 (produced by KREM 2 News), achieved the highest ratings in its 8-year history, posting a 3 rating, 7 share. The competing newscast, "FOX News at 10" (produced by KHQ TV) was a distant second, posting a 1 rating, 3 share.

KREM 2 News ratings and demos are up year-to-year, while the other local stations saw declines in both the evening and late newscasts. "We had a lot of breaking news, and a major late spring storm in May," said Rich Lebenson, KREM 2 Executive News Director. "The May ratings clearly point out that our viewers turn to and trust KREM 2 when it comes to breaking news and storm coverage."

Notable non-news ratings include KREM 2 posting year-to-year gains with "Dr. Phil" at 3pm, and "Oprah" at 4pm. "Dr. Phil" dominated its time-period with a 7 rating, 32 share and 3 demo (A25-54). And "Oprah" dominated 4pm with an 8/29 and 4 demo.

KREM-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. For more information, contact Cary Seward, director/Creative Services at KREM/KSKN at 509.838.7335. Additional information, including earnings releases, is available online at www.belo.com.