June 30, 2004
KMOV-TV wins top Promax Award for Diversity Awareness Partnership
St. Louis, MO -- KMOV-TVChannel 4 Writer/Producer Tom Rogers was honored with one of the industry's highest awards for a public service announcement for the Diversity Awareness Partnership.
The spot was produced with students from Vashon and Kirkwood high schools, in conjunction with the St. Louis Public Schools' Office of Community-Based Resources. The purpose of the announcement is to communicate the Diversity Awareness Partnership message "Make a Difference by Accepting Everyone Else's." The Gold Medallion award was presented to KMOV at the international Promax Awards in New York City last week.
"Tom is an extremely creative producer and, with this project, has proven to be a gifted teacher as well," stated Jim Rothschild, Director of Operations at KMOV-TV. "He has done an outstanding job helping these students create and execute an award-winning message that is right for our community."
KMOV-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. For more information, contact Debbie Milligan, KMOV-TV director of marketing/Community Affairs,at 314.444.3338. Additional information, including earnings releases, is available online at www.belo.com.