July 12, 2004

Belo's stations ranked No. 1 or No. 2 in 13 of 15 markets, according to Nielsen ratings

Belo Corp. television stations continued to build on their market-leading positions in the May Nielsen ratings period, ranking No. 1 or No. 2 in 13 of the 15 markets the Company serves. Belo stations were first or tied for first in nine markets and were second or tied for second in four markets.

KING-TV, Belo's NBC affiliate in Seattle/Tacoma, dominated the Seattle market with a commanding ratings lead over its nearest rival, KIRO-TV, in all six Nielsen sweeps categories. Sign-on to sign-off, KING posted a 5.7 rating/16 share, surpassing KIRO's 3.5/10 by 63 percent the largest margin of victory ever recorded by Nielsen during a non-Olympic sweeps in Western Washington. KING held the previous margin-of-victory record during the 2003 May sweeps with a 53 percent lead.

In Phoenix, KTVK maintained its momentum with a first-place finish, sign-on to sign-off. The finish marks the fifth first-place finish for the station in the past six major sweeps and the station's sixth consecutive weekday sign-on-to-sign-off win.

KTVK made history in 2003 with its four consecutive sweeps victories, a first-ever for an independent TV station. With a 4.3 household rating sign-on to sign-off (M-Su, 5 a.m. to 2 a.m.), NewsChannel 3 posted a 16 percent advantage over KPNX (3.7 HH rating) and a 19 percent advantage over KSAZ (3.6 HH rating) in the sweeps.

KHOU-TV in Houston finished the sweeps as Houston's new news leader with first-place finishes at noon, 5 p.m., 6 p.m. and 10 p.m., according to Nielsen.

"I'm proud of where we are and what we've done since last May," said KHOU President and General Manager Peter Diaz. "Viewership for the entire station is way up over last year." The biggest increase was 11News at 5 p.m.; KHOU finished 40 percent higher than a year ago.

For the seventh-consecutive ratings period, WHAS-TV in Louisville, KY, WHAS11 ranked as the number-one news operation in the region, Monday through Friday, at 5 a.m., 5:30 a.m., 6 a.m., 5 p.m., 5:30 p.m. and 6 p.m.

WFAA-TV won in the major local news races during the sweeps in the Dallas-Fort Worth marketplace. As has become customary in the market, WFAA was the most-watched television station sign-on to sign-off. For 17 straight May sweeps, WFAA has won the 5 p.m. and 6 p.m. time periods, according to Nielsen's overnight household ratings.

In Portland, OR, KGW-TV completed another strong ratings performance, marking the ninth out of the last 10 sweeps that KGW has finished first in every news time period. It also marks the remarkable accomplishment of 18 consecutive sweeps that KGW has been number one sign-on to sign-off, dating back to February 2000.

KING, KGW, KTVB (Boise, ID), KTVK and WWL (New Orleans) finished first sign-on to sign-off. KHOU, KREM (Spokane, WA), KVUE (Austin) and WFAA tied for first. KENS (San Antonio), KMOV (St. Louis), WVEC (Norfolk-Hampton) and WHAS were second or tied for second.