July 22, 2004
KHOU-TV to bring KidVid to Houston-area mall
Houston, TX -- KHOU-TV Channel 11 will bring KidVid to San Jacinto Mall on tax free weekend, Saturday, August 7. The free child identification program will be held from 11 a.m. to 2 p.m. at Baytown's San Jacinto Mall at 6900 Interstate 10.
KidVid provides videotapes to parents, which can be used by law enforcement agencies should the child be lost or missing.
Channel 11 news anchors will be on hand to greet families and sign autographs. In addition to the videotapes, children will be able to participate in other activities, including a bicycle safety obstacle course.
KidVid is a community service project of KHOU-TV Channel 11. Last year, more than 300 videotapes were distributed to families to help keep their children safe.
KHOU-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Wendy Burkeen, APR, KHOU's Director of Community Marketing, at 713.521.4312.