July 29, 2004
KHOU-TV's 17th Annual Spirit of Texas food drive a success
Houston, TX -- KHOU-TV Channel 11 held another successful food drive this year, generating more than $200,000 in cash donations and over 400,000 pounds of food for The Houston Food Bank. Food donations were up from 300,000 pounds and cash donations to the phone bank quadrupled over the 2003 drive. The Spirit of Texas Food Drive was held on Friday, July 16 inside the Channel 11 studios.
The Spirit of Texas Food Drive is the largest food drive in Houston during the summer months. The drive is important during this critical time of need when children are out of school. Volunteers worked throughout the day sorting donated food and packing individual boxes for families in need.
Sponsors for the food drive included Reliant Energy, JP Morgan Chase, Kroger, Pappas and the Gulf Coast Regional Blood Center. The 18th Annual Spirit of Texas Food Drive is scheduled for Friday, July 15, 2005.
KHOU-TV is part of Belo Corp. (NYSE:BLC), one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Wendy Burkeen, APR, KHOU's director of community marketing, at 713-521-4312.