August 12, 2004
KGW and NBC announce unprecedented coverage of the 2004 Olympics in high defintion on Comcast Cable
Portland, OR -- KGW will offer a full schedule of Olympics programming on two separate and distinct cable channels.
NBC will offer 225 hours of 2004 Summer Olympics coverage on Northwest NewsChannel 8 beginning with the Opening Ceremony this Friday, August 13 from Athens. All of NewsChannel 8's coverage can be seen on Comcast Cable channel 8.
In addition to standard definition coverage, NBC will be broadcasting a separate feed of the Games in high-definition, which can be seen over the air on channel 8.1 as well as on Channel 708 on Comcast Cable. These two broadcasts will be distinct and cover different events, according to KGW Director of Programming Brenda Buratti.
"This year the high definition coverage has been expanded, with six to eight hours of new and distinct programming each day. It's a new way of experiencing the excitement of the Games," said Ms. Buratti.
NBC's Olympics programming in HDTV will feature nearly 400 hours of high definition programming, including highlights and "best of" coverage from the day before, all unique from the same-day standard definition coverage. Six sports will be featured, including swimming, diving, gymnastics, track and field, medal rounds of basketball and men's soccer gold medal final. Comcast subscribers with an HD television set and an HD set-top converter can receive this HD Olympics programming on KGW/HD, channel 708.
"We're excited to be able to offer this unique high definition programming to Comcast customers in partnership with KGW," said Curt Henninger, vice president and general manager of Comcast for Oregon and Southwest Washington.
KGW is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 7 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Rich Brase, Director of Creative Services at (503) 226-5103 or email@example.com.