August 13, 2004

WWL-TV continues to dominate New Orleans market

New Orleans, LA -- The recent July Nielsen (NSI) ratings period has generated yet another phenomenal success story for New Orleans' WWL-TV, as the powerful CBS affiliate swept every single slot of the market's "Top 100" shows in NSI's latest Television Program Ranker.

Posting a 19.6 household rating that would be envy of any summer prime-time programming, a July 14th midday edition of WWL-TV's "Eyewitness News At Noon" topped the NSI Ranker as New Orleans' most-watched show during the July sweeps.

WWL-TV's long reign as one of most successful local news operations in the country continued over New Orleans' long hot summer, with all ten of Nielsen's coveted "Top 10" spots going to various editions of "Channel Four's Eyewitness News" at noon, 6 p.m. and 10 p.m. An edition of syndicated favorite "Wheel of Fortune," ranked at number thirteen, was the only non-news program to break an Eyewitness News winning streak of the "Top 20" programs. "Jeopardy!" also placed multiple times on the NSI Ranker thanks to contestant Ken Jennings' record-breaking run.

Along with dozens of editions of "Channel Four's Eyewitness News," the "Top 100" is also peppered with a wide variety of CBS programming airing on WWL-TV. Network favorites that appeared numerous times on the list include "The CBS Evening News with Dan Rather," "CSI," "Without a Trace," and long-running daytime favorites "The Young and the Restless" and "The Bold and the Beautiful." NBC affiliate WDSU, ABC affiliate WGNO, and FOX affiliate WVUE all failed to crack the "Top 100" with a single local, network or syndicated program.

About WWL-TV

WWL-TV, Channel Four is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.

For more information on WWL-TV, contact Jerry Seregni, Director of Research and Audience Development, at 504-529-6275.