August 20, 2004

14th Annual Spirit of Texas Blood Drive

Houston, TX -- KHOU-TV Channel 11 will hold the 14th annual Spirit of Texas Blood Drive on September 2 and 3 at the AIG American General Center, located at 2727 Allen Parkway. Blood donations will be taken from 5:30 a.m. to 6:30 p.m. on Thursday and from 7 a.m. to 3 p.m. on Friday.


KHOU will broadcast live from AIG American General on Thursday and will air updates throughout the day on Friday, in an effort to ensure an adequate supply of blood for the Labor Day Holiday.


Mobile blood units are accepting donations August 23 through September 3 at area Kroger stores. For a list of dates and stores, log on to www.khou.com. All those who attempt to donate blood will receive a free Spirit of Texas Blood Drive T-shirt and a coupon for a free pint of Blue Bell Ice Cream.


The Spirit of Texas Blood Drive is sponsored by AIG American General, Kroger, Univision Radio, Majic 102 FM and KHOU-TV.

About KHOU-TV

KHOU-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Wendy Burkeen, APR, Director of Community Marketing, at 713-521-4312.