August 24, 2004

CowboysPlus.com hosts a free trial period through September 4

Dallas, TX -- Belo Interactive, Internet subsidiary of Belo Corp., announced today the launch of the "All Access Pass" free trial period on CowboysPlus.com (http://www.cowboysplus.com), the Internet's most comprehensive Web site on the Dallas Cowboys. Through Saturday, September 4, 2004, football fans can gain full access to the premium, subscription-based web site. Visitors will also have the opportunity to enter to win a free football autographed by Roger Staubach.


With an "All Access Pass," Cowboy fans can enjoy:


-- Full access to all the Cowboys coverage throughout CowboysPlus.com
-- Breaking news as it happens, posted to the specialized CowboysPlus.com news ticker
-- Articles and commentary by the most experienced sports journalists including Jean-Jacques Taylor, Todd Archer, Dale Hansen, Rick Gosselin, Matt Mosley, Kevin B. Blackistone, Chip Brown, Tim Cowlishaw and more.
-- In-depth video coverage from WFAA-TV
-- Classic Cowboys history offering photos, archives, statistical records, special features and more.


"It's comprehensive, it's compelling, it's complete," Dallas Web sites editor Chris Kelley said. "We believe Cowboys fans will find that CowboysPlus.com is unmatched in terms of quantity and quality of news and information offered on the Cowboys. To demonstrate that claim, we're offering the free 'All Access Pass' introductory period so fans can see exactly what they would receive as a regular CowboysPlus.com subscriber."


CowboysPlus.com is a Web site created for the dedicated Cowboys fan that combines the resources of Belo Corp. properties including The Dallas Morning News, WFAA-TV, Texas Cable News (TXCN) and DallasNews.com. CowboysPlus.com subscriptions are $29.95 for one year, $19.95 for six months and $9.95 for one month. Readers may subscribe through Belo Interactive properties CowboysPlus.com, DallasNews.com, WFAA.com.com., TXCN.com and DentonRC.com.

About Belo Interactive

Belo Interactive is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. For more information, contact Chris Kelley, Dallas Web sites editor, at 214-977-8472.