August 31, 2004
The Insider to premiere on WFAA-TV
Dallas, TX -- Since its premiere nearly 25 years ago, Entertainment Tonight has set the standard for news and information on show business, celebrities, television, movies, music and the culture of Hollywood. Beginning Monday, September 13, one of ET's most popular segments will spin off into a life all its own when The Insider premieres on WFAA-TV.
Former ABC Good Morning America correspondent Lara Spencer will become the daily, half-hour syndicated show's New York anchor, joining Pat O'Brien, formerly of Access Hollywood who is also set as host. O'Brien was a substitute anchor and contributor to ET before joining Access in 1997.
"We have scheduled to air The Insider at 3 p.m. following ABC's popular daytime drama, General Hospital," said WFAA president and general manager, Kathy Clements. "We think the audience flow from GH into the Insider makes good sense, and that viewers will like what they see."
Jeopardy, a long time staple for the Dallas-Fort Worth ABC affiliate will air a half hour later at 3:30 p.m. between The Insider and Oprah at 4 p.m. News 8 at 5 p.m., the market's leading early local newscast, will follow Oprah.
"We think D-FW viewers will connect with The Insider just as they have with ET for so many years," added Clements. Entertainment Tonight airs weeknights at 11:15 p.m. following News 8 at 10 p.m. and ABC News Nightline. "Jeopardy is still an important part of WFAA's successful afternoon line up at 3:30 p.m., and this move will allow us to capitalize on the demographic compatibility of GH and The Insider."
O'Brien commented on the program saying there were differences between what ET and The Insider would cover. He said, "It's two different half-hours. ET covers everything: premieres, red carpets, Oscars, Grammys -- so there's not a lot of time to go in-depth. There'll be more time to interview people and go behind the scenes and take viewers inside Hollywood. We'd all like to have a little more time with Mary-Kate and Ashley, for example, versus a 10-second sound bite."
WFAA-TV is part of Belo Corp. (NYSE:BLC), one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, contact Dave Muscari, vice president/Strategic Alliances, at 214-977-6490.