September 1, 2004

KGW medals in Athens

Portland, OR -- As it did for the 2002 Winter Olympics, KGW Northwest NewsChannel 8 finished the sixteen days of Olympics competition as the second highest-rated television station in prime time among fifty-six metered markets in America.

KGW Prime Time 22.1 Rating/39.0 Share (# 2 share in America)
KGW Daytime 7.9 Rating/21.5 Share (# 2 share in America)
KGW Late Night 5.6 Rating/26.1 Share (# 2 share in America)
KGW Weekend mornings 10.7 Rating/26.6 Share (# 2 share in America)

In 2002, NewsChannel 8 had the second highest-rated Olympics prime time share in the nation. As in 2002, only Salt Lake City's Olympics share was higher. Across all of NBC 's networks, coverage of the Athens Olympics attracted 203 million total unduplicated viewers, making it the most viewed non-U.S. Summer Games in history, according to Nielsen Media Research.

In addition, NewsChannel 8 increased its ratings for every newscast during the Athens over the highly-successful Sydney Games in 2000.


6-7 am Sydney Olympics 2000 Athens Olympics 2004 Ratings Plus/Minus
KGW 3.6/24 4.1/23 +14%
KATU 1.9/13 1.6/9 -16%
KOIN N/A 0.9/5 N/A

Midday News
KGW 5.3/20 5.6/16 + 6%
KATU 2.0/8 2.4/7 +20%
KOIN 5.1/19 3.4/10 -33%

5-5:30 pm
KGW 9.1/21 11.2/24 +23%
KATU 5.2/12 5.1/11 - 2%
KOIN 6.8/16 5.4/12 -21%


5:30-6 pm
KGW (Nightly News) 9.2/20 11.6/24 +26%
KATU (Local News) 5.2/12 5.1/11 - 2%
KOIN (Evening News) 7.0/15 5.5/11 -21%

6-6:30 pm
KGW 8.8/18 9.2/18 + 5%
KATU (World News) 7.9/16 5.6/11 -29%
KOIN 7.2/14 5.6/11 -22%

6:30-7 pm
KGW 8.4/16 8.6/17 + 2%
KATU 5.8/11 4.7/9 -19%
KOIN 6.2/12 5.1/10 -18%

Late News
KGW (Mid-12:30 am) 5.5/25 8.9/30 +62%
KATU 3.8/9 2.8/6 -26%
KOIN 4.1/10 5.8/12 +41%

During the entire course of the Games, NewsChannel 8's Stephanie Stricklen filed live reports during NewsChannel 8 @ Sunrise and on weekend mornings as well as taped reports during NewsChannel 8 @ 5. All reports were shot and edited by photojournalist Rod Stevens and coordinated by Executive Producer Ray Fanning.

"The Olympics were once again a huge hit in Portland. NBC did an excellent job in its coverage and its great to see how the viewers responded. With all the excitement in Athens, we're already looking forward to the games in 2006," said KGW President and General Manager Paul Fry.

Coverage of the Winter Olympics in Torino, Italy runs February 10-26, 2006. The next Summer Olympics are August 8-24, 2008 in Beijing, China. The Olympics return to North America February 12-26, 2010 in Vancouver, Canada.

About KGW-TV

KGW is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 7 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Rich Brase, Director of Creative Services at (503) 226-5103 or rbrase@kgw.com.