September 16, 2004
Quick launches Web site
Dallas, TX -- Quick, the leading "quick read" news and entertainment publication in Dallas, is extending its reach with the launch of QuickDFW.com. The Web site will enhance the Quick print product by offering more extensive, searchable entertainment listings, unique lifestyle content and up-to-the-minute news.
Happy hour specials, date ideas, and an opportunity to download and listen to local bands' MP3s will be available daily for visitors' entertainment. In addition, top news stories and reader feedback forums will help the Quick audience stay informed throughout the day.
"Our research indicates that our young, professional audience is looking for convenient ways to stay in the know about local and national news and events," said Quick Publisher Laura Gordon. "We know they need to multitask throughout their day and need information in the most accessible format possible. Adding the Web site to our product portfolio will help readers stay entertained, informed and connected, whether over lunch or during a break at work."
Special Quick features, such as "Day Tripper," the daily Dallas must-do list which includes concerts, nightlife, sporting events and more, and "The Ten," a fast look at the top 10 news stories of the day, will be available on the website daily. In addition, the paper publication will be available for download each day on the site, along with a full list of distribution points for the print product.
QuickDFW.com will offer online voter registration for users through October 4, the Texas voting deadline. The online registration, which is powered by Declare Yourself, a nonpartisan voter registration program aimed at young voters, is a part of Quick's current voter registration campaign. Quick will also be printing actual voter registration forms in the print publication on September 27, 28 and 29 to encourage its young readers to exercise their voting rights.
"The Quick staff feels that it has a responsibility to its young readers and the issues and events that matter to them," said Gordon. "Our hope is that by making it easy to register to vote, we will encourage our readers and website users to fully participate in the upcoming election."
QuickDFW.com, which was developed by Belo Interactive, will also offer users local forums, concert and local entertainment coverage, polls and surveys, as well as the five-day weather forecast. In addition, the site includes content regarding work and business, pop life, photos of local events, and a student life section for local college students.
"We are proud to have partnered with the Quick team to develop a site filled with interactive features and information for young professionals," said Dallas Web Sites Editor Chris Kelley. "QuickDFW.com brings the Quick print publication to life and creates a new destination for young people in the market seeking social connection and entertainment."
Quick is a product of The Dallas Morning News. The tabloid format publication is free Monday through Friday and available at more than 3,600 locations throughout the Dallas/Ft. Worth area. The paper is targeted at 18-34-year-old readers and became available in the DFW market in November 2003. Quick had an average circulation of 136,449 for the three-month period ending March 31, 2004, and a one-day distribution for the single issue of Wednesday, March 31, 2004 of 150,195. This circulation audit was conducted by Certified Audit of Circulations (CAC).
The Dallas Morning News is published by Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations reaching 13.7 percent of U.S. television households; owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com