September 21, 2004

Joe Frederickson announces retirement from The Press-Enterprise Co.

Riverside, CA -- Joe Frederickson, vice president/marketing and public affairs for The Press-Enterprise Co. and publisher of The Business Press, has announced his intent to retire effective April 1, 2005.

"This is a time of great transition for the company," Frederickson said. "We will be welcoming a new CEO soon, and I am looking forward to helping her or him become acquainted with our service area. Early April is a good time to hand off my duties to the next generation after fulfilling my commitments to the many boards on which I now serve."

"It's a long way from my 13-customer newspaper route of 1957 for the Tacoma News Tribune," Frederickson said. "I'll miss the spirit of The Press-Enterprise and all the wonderful people who create it every day. And I'll greatly miss my many friends and acquaintances I've worked with over the years in community service. But if given the chance I'd do it all again."

The Press-Enterprise has a circulation of 190,000 copies daily and 192,000 copies on Sunday. The Press-Enterprise Company also publishes seven weekly newspapers, a weekly business tabloid, weekly magazines serving employment, automotive and real estate advertisers, and a weekly total market coverage product. The company also operates NewsLink, a 24-hour voice information service;, an Internet service provider, and, a regional online information portal.

The company is a subsidiary of Belo Corp.

Frederickson returned to The Press-Enterprise as marketing director in 1996 after five years as marketing director for The Toledo Blade of Ohio. Earlier, he was promotion and public relations manager for The P-E from 1982 until 1989. He was named vice president/marketing in 1999, vice president/marketing and public affairs in 2002 and vice president/marketing and public affairs and publisher of The Business Press in 2004.

His Riverside civic and community activities include serving as the 2001-2002 chairman of the board of the 1,572-member Greater Riverside Chambers of Commerce and as a director of United Way of the Inland Valleys for two, six-year terms. An active member of Hemet-San Jacinto Action, he was also chairman of Riverside Mayor Ronald O. Loveridge's Visioning Task Force in 2002. He was named United Way "Board Volunteer of the Year" and the Community Foundation "Community Leader of the Year" in 2003. His current community service includes board of director seats with the Riverside Orange Blossom Festival, the University of California, Riverside Foundation, the La Sierra University Foundation, SmartRiverside, the Riverside Library Foundation, the Inland Empire Economic Partnership (IEEP), the Science and Technology Education Partnership (STEP), and as a member of the advisory board of the Inland Empire Center for Entrepreneurship.

Joe was born in Oceanside, California, and grew up in Olympia, Washington. He served four years in the United States Navy as a signalman and he is a Vietnam veteran. Frederickson is a graduate of Saint Martin's College; the University of California, Riverside, Graduate School of Management Executive Program, and Northwestern University's J.L. Kellogg Graduate School of Management/Medill School of Journalism Advanced Executive Program.

He is an accredited member of the Public Relations Society of America and has been active for more than 30 years in the work of the International Newspaper Marketing Association (INMA), a worldwide society of newspaper proprietors, publishers, and marketing executives with more than 1,000 members in 41 countries. He was world president of INMA from 1997 to 1999 and he received the association's highest award for service to the association and the newspaper industry in 2000. He has also been a discussion leader at 13 seminars of the American Press Institute and a speaker or presenter at industry conferences in the U.S., Canada, Denmark, the Netherlands, the United Kingdom, Austria and Australia.

About The Press-Enterprise
The Press-Enterprise is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at For more information contact Joe Frederickson, vice president of marketing and public affairs at The Press-Enterprise, at 951-368-9601.