October 5, 2004
WFAA-TV kicks off Texas-Oklahoma football weekend
Dallas, TX -- When the State Fair of Texas is in full swing, and Dallas welcomes sports fans sporting burnt orange or crimson and cream, it can only mean one thing: the Red River shootout is back in town.
"Texas-Oklahoma is one of the great weekends of the year, any year, any place," said WFAA sports anchor, Dale Hansen. "It always has been and always will be." In that spirit WFAA is set to preview the 2004 edition of the UT/OU football game in a half-hour, prime-time special, "Battle In Big D" live from the State Fair of Texas, Friday, October 8 at 7 p.m. WFAA's Emmy Award winning sports anchor Dale Hansen hosts a parade of players, coaches, fans and perspective from the scene of the big game--Dallas Fair Park.
Texas and Oklahoma have met in Dallas every October since 1929, rather than Austin or Norman. Each time, they've played inside the Cotton Bowl with the Fair going on outside the stadium. It is a battle for more than interstate bragging rights when both teams are ranked in the top 10. OU has won what many call a "mid season bowl game" the past several years and with last season's Heisman Trophy winning quarterback Jason White at the helm, it doesn't appear the Sooners are up for slowing down any time soon. Cedric Benson leads a Longhorn rushing attack that ranks among the best in the nation when the teams collide.
WFAA-TV is part of Belo Corp. (NYSE:BLC), one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, contact Dave Muscari, vice president/Strategic Alliances, at 214-977-6490.