October 6, 2004

Belo Interactive launches AdCenter

Dallas, TX -- Belo Interactive, the Internet subsidiary of Belo Corp., announced today that it has launched a self-service advertising tool, AdCenter, for businesses actively promoting their products and services online. AdCenter is available on each of Belo Interactive's 24 local Web sites. Powered by Amazing Media, Inc.'s AdVariantTM product, AdCenter provides advertisers the tools needed to handle the creation and placement of online ads.

Now, advertisers can create effective rich media display ads, geographically target their campaign among any of Belo Interactive's local web sites, securely pay for their online ad campaign and monitor the results of their campaign all directly from the new service. AdCenter is especially beneficial for companies with modest marketing budgets, as advertisers create, target, schedule, execute and monitor campaigns in a simple, step-by-step process.

From this single application, AdCenter users can:

- Create or upload an ad design of their choice. The system supports all forms of rich media and a variety of formatted design templates are provided for advertisers to easily assemble their online message.

- Select a specific web site or a number of sites within the Belo Interactive network, start date, number of impressions, campaign duration, and launch the campaign.

- Pay securely online with a major credit card.

- Monitor results at any time through sophisticated online campaign performance reports.

"As local and regional companies with modest marketing budgets begin promoting their businesses online, we think they'll find AdCenter's easy-to-use system an excellent tool for building successful online advertising campaigns," says Vice President/Audience Operations, Linda Fisk. "With this tool, advertisers can simply manage their library of online creative, monitor their online campaigns, and manage their online advertising budget in one place."

About Belo Interactive

Belo Interactive is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. For more information, contact Michelle Strong, Director/Audience Development, at 214-977-4092.