October 19, 2004
KTVK-TV produces nine hours of coverage of Presidential debate
Phoenix, AZ -- KTVK-TV, the nation's #1 independent television station, demonstrated the interest and influence of the presidential race in local viewing by originating nine hours of live television coverage of the August 12 presidential debate which originated from the campus of Arizona State University in Tempe, Arizona. In its nine hours of live coverage surrounding the debate more than any other station in the market KTVK finished as the top-rated station in Nielsen overnights in all but one hour of its live coverage.
Throughout the day, KTVK, NewsChannel 3 lived up to its "Everywhere -- Always There" mantra devoting more resources to the story than any other local television news organization. KTVK's cadre of anchors and reporters provided day-long coverage of all events happening on the local scene, reporting live from every pre- and post-debate venue in the Valley. In all, nearly 100 from the KTVK newsroom staff were assigned to cover the debate and contributed to the exceptional coverage.
NewsChannel 3 was the only station to be everywhere. Its daylong coverage of the debate and related activities included:
- KTVK's election coverage kicked off in the popular, #1 Good Morning Arizona from 5:00 a.m. to 9:00 a.m. with an on set visit from Arizona Senator John McCain who has regularly campaigned and traveled with President Bush throughout the campaign.
- KTVK anchor Beverly Kidd was the only local anchor to report live from just outside Gammage Auditorium starting at 4:30 p.m. through 11:00 p.m..
- Reporters Mike Watkiss and Suzanne Bissett provided live coverage from "Spin Alley" following the debate with interviews with Senate Majority Leader Bill Frist, Democratic activist Jesse Jackson, Bush campaign aide Karen Hughes and Kerry campaign aide Joe Lockhart.
- NewsChannel 3 was the only station using wireless camera technology which allowed KTVK reporting crews to move about Spin Alley freely and secure more substantive interviews than all the other local stations combined.
- NewsChannel 3 was the only station to have two live reporters each at both the Kerry post-debate and Bush post-debate rallies.
- NewsChannel 3 was the only station to provide live, dual coverage of both post debate rallies and the only station to carry both President Bush's and Senator Kerry's post-debate comments during the 7:30 p.m. to 9:00 p.m. coverage.
- NewsChannel 3 was the only station to provide live coverage from the ASU Student Watch Party at Wells Fargo Arena.
- NewsChannel 3 was the only station to provide live coverage from the bipartisan post-debate party hosted by Arizona Governor Janet Napolitano and Senator McCain.
KTVK executive news director, Scott Diener said, "I couldn't be more proud of this team. Their preparation, along with their passion and excellent work delivered coverage to our viewers that far surpassed other stations. Our ratings reflected their effort."
Ratings from the Nielsen overnight reports for time periods where KTVK provided live coverage during regularly scheduled newscasts and special day-of live news coverage were as follows:
- Good Morning Arizona from 5:00am to 6:00am was #1 in the time period and had more viewers than KPHO-TV (CBS), KPNX-TV (NBC) and KNVV-TV (ABC) combined.
- Good Morning Arizona from 6:00am to 7:00am was #1 in the time period and was viewed in 27,000 more households than KPHO, KPNX and KNXV combined.
- Good Morning Arizona from 7:00 a.m. to 9:00 a.m. was #1 in the time period and had more viewers than the network news programs on KPHO (CBS' Early Show), KPNX (NBC's Today Show) and KNXV (ABC's Good Morning America) combined.
- Good Day Arizona from 11:00 a.m. to 12:00 p.m. was #1 in the time period and reached 40,000 more households than KPNX's newscast at the same time.
- Good Evening Arizona from 4:30 p.m. to 5:00 p.m. was #1 in the time period with as many viewers as KSAZ-TV (FOX) and KPNX combined.
- Good Evening Arizona from 5:00 p.m. to 5:30 p.m. was #1 in the time period reaching 23,000 more households than KPHO and KNXV.
- Good Evening Arizona from 5:30 p.m. to 6:00 p.m. was #1 in the time period reaching nearly 80,000 more households than the only other local newscast at the time on KPHO.
- The debate coverage from 6:00 p.m. to 7:30 p.m. was seen in approximately 125,000 households in the Phoenix DMA, outdelivering every other station in the market (including cable) except for NBC Network News coverage on KPNX.
- The post debate coverage from 7:30 p.m. to 9:00 p.m. was the most watched post-debate coverage in the market and was viewed by over 100,000 households.
KTVK is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com. For more information, please contact: Scott Diener, Executive News Director, 602-207-3434
Mark Demopoulos, Research and Programming Director, 602-207-3302 Teri Lane, Marketing Director, 602-207-3423.