October 29, 2004

WHAS11.com launches Ad Center, a self-service tool for advertisers

Louisville, KY -- WHAS11.com, the Web site affiliated with WHAS11, announced today that it has launched a self-service advertising tool, AdCenter, for businesses actively promoting their products and services online. Powered by Amazing Media, Inc.'s AdVariant product, AdCenter provides advertisers the tools needed to handle the creation and placement of online ads.

Now, advertisers can create effective rich media display ads and geographically target their campaign within Louisville using WHAS11.com or among a network of 24 other local news and information Web sites. Using this new service, advertisers can also securely pay for their online ad campaign and monitor the results of their campaign. AdCenter is especially beneficial for companies with modest marketing budgets, as advertisers create, target, schedule, execute and monitor campaigns in a simple, step-by-step process. From this single application, AdCenter users can:

"The Internet is a proven marketing vehicle, and as local companies with modest marketing budgets begin promoting their businesses online, we think they'll find AdCenter's easy-to-use system an excellent tool for building successful online advertising campaigns," says Rick Casta, WHAS11.com sales manager.


About Belo Interactive
Belo Interactive is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, contact Michelle Strong, director/Audience Development, at 214-977-4092.