November 3, 2004
KGW-TV dominates on election night, topping all Portland (OR) television outlets in coverage
Portland, OR -- The hotly contested general election brought out near-record numbers of voters in Oregon, Washington, and across America. KGW Northwest NewsChannel 8 emerged as the clear ratings winner among Portland television stations, earning nearly double the viewership of the closest competitor in the crucial evening hours.
Throughout Election Day 2004, viewers turned to NewsChannel 8 as the undisputed news leader. Through its own platforms and alliances with other media partners, Northwest NewsChannel 8 also brought viewers unprecedented coverage on its 24-hour regional news service, Northwest Cable News, kgw.com, and PAX.
NewsChannel 8 was the only local station able to provide national and local coverage on KGW while also simultaneously providing continuous local coverage from 8 p.m. to midnight on Northwest Cable News. In addition to NewsChannel 8's broadcast and cable coverage, kgw.com received over 1.5 million hits throughout the day.
Five thousand viewers also watched NewsChannel 8's live streaming video of election coverage via the website.
Nielsen preliminary ratings: (some time periods vary due to stations' scheduling choices)
|KATU||Did not provide election coverage|
|KOIN||Did not provide election coverage|
"We worked hard to bring viewers the most thorough election results on Tuesday," said NewsChannel 8 Executive News Director Rod Gramer. "We were able to offer an unmatched level of comprehensive coverage. We're honored that viewers responded by making NewsChannel 8 their choice for election night coverage."
KGW is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com . For more information contact Brenda Buratti at (503) 226-5130.