November 4, 2004
159 congressional, gubernatorial candidates participate in Belo program that offers candidates free airtime
Dallas, TX -- Belo Corp. (NYSE: BLC) said today that 159 congressional and gubernatorial candidates across the country participated in the Company's fifth consecutive "It's Your Time" program, offering them free airtime during the 2004 election cycle to inform voters about their candidacies.
Belo television stations in each of the Company's 15 markets produced more than 20 hours of "It's Your Time" programming from September 21 to Tuesday -- four minutes for each candidate to tell viewers why they should be elected and one minute to answer a question specific to the candidate's individual race. Belo maximized the impact of "It's Your Time" by re-broadcasting the programming on the Company's two regional cable stations and several of its local cable news channels. In addition, Belo offered all of the programming to Public Broadcasting Service stations in the Company's markets.
Belo originated "It's Your Time" in 1996 as a public service dedicated to helping viewers in the Company's markets nationwide gain a better understanding of the issues facing their communities. "It's Your Time" was the first instance of a commercial television station group offering free airtime for congressional and gubernatorial candidates. Since Belo's introduction of this unprecedented program, other broadcasting companies have joined the Company's effort to offer free-airtime in their respective markets.
Of the 188 eligible candidates in Belo's television markets, 159 elected to participate in "It's Your Time" -- a greater than 50 percent increase from the 104 congressional and gubernatorial candidates who participated during the 2002 election cycle. Since the program's inception, Belo has provided free airtime to more than 560 candidates.
"Our political coverage demonstrates Belo's continued commitment to creating an informed electorate in the communities we serve," said Robert W. Decherd, Belo's chairman, president and chief executive officer. "Belo's voluntary effort achieves the goals of giving viewers robust, local political coverage without a government mandate."
Following is a breakdown of "It's Your Time" coverage:
|News Producing Station||Market||"It's Your Time" # of candidates who were invited||"It's Your Time " # of candidates who participated|
|WFAA-TV (ABC)||Dallas/Fort Worth||21||18|
|KMOV-TV (CBS)||St. Louis||18||14|
|KENS-TV (CBS)||San Antonio||8||7|
|WWL-TV (CBS)||New Orleans||11||11|
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,600 employees and $1.4 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com. For more information, contact Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.