November 11, 2004
Quick celebrates one year in circulation
Dallas, TX -- Quick, the "fast read" news and entertainment publication from The Dallas Morning News, is celebrating one year in circulation today. The accomplishments of the publication have been noted in the industry and in the local market through increased advertising, a successful website re-launch and an industry award.
Quick won its first Katie award for journalistic excellence in September. Copy editor Chris Wienandt won first place in headline writing among major market daily newspapers. Other finalists were from the Arkansas Democrat-Gazette, the Tulsa World and The Dallas Morning News.
"Our whole team was thrilled about the Katie award," said Quick editor Rob Clark. "Winning in our first year of publication is another example of how our style of news delivery is having an effect in the community."
The Quick print product was enhanced in September with the re-launch of the QuickDFW.com website. The new site offers extensive, searchable entertainment listings, unique lifestyle content and up-to-the-minute news. In addition, QuickDFW.com now hosts profiles of more than 140 local bands and DJs. MP3s of the bands music can be downloaded directly from the site. Local acceptance of the new QuickDFW.com can be measured through the site s page views, which increased almost 1,300% in the first month after re-launch.*
"We knew that our young, professional audience was interested in interacting with our product online, but the success of QuickDFW.com has been overwhelming," said Quick publisher Laura Gordon. "The site is offering a forum for us to communicate with our readers, as well as helping our readers stay entertained, informed and connected throughout their day."
Beyond the journalism awards and expanded online presence, Quick has achieved success in the business community by helping local and national advertisers connect more directly with the young professional audience. The publication has attracted 175 unique advertisers this year who were not previously advertisers of The Dallas Morning News.
"I am extremely proud of the relationships we have built with our readers, advertisers and partners in the community over the past year," said Gordon. "We know that our success is a tribute to these members of the community and our excellent staff, and we look forward to years of bringing fun and entertaining news to the Dallas area."
* QuickDFW.com received 9,371 page views in August, compared with more than 121,000 in September and more than 170,000 in October. The site was built and is maintained by Belo Interactive.
About Belo Corp.
Belo Corp. is one of the nation s largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,600 employees and $1.4 billion in annual revenues, Belo operates media franchises in some of America s most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo s daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com.