November 30, 2004

KGW-TV kicks off its 23rd Annual 'Great Toy Drive'

Portland, OR -- In celebration of the holiday season, KGW Northwest NewsChannel 8 officially kicks off its 23rd Annual 'Great Toy Drive' in Portland on Friday, November 26. On that date, a collection point will be set up at Pioneer Courthouse Square during the Tree Lighting festivities.

Celebrants can bring donations to the Les Schwab truck which will be parkedby the Square on S.W. Broadway from 5 p.m. to 6:30 p.m.. Throughout the drive, the primary drop-off points will be at over 75 Les Schwab Tire Centers in Oregon and southwest Washington and at Northwest NewsChannel 8's studios at 1501 SW Jefferson Street, Portland. Donations will also be accepted at Regence BlueCross BlueShield offices in downtown Portland. Donations will be accepted up until Thursday, December 16th.

Included in this drive will be toy drop-off points at Jantzen Beach on Saturday, November 27, the Streets of Tanasbourne on Saturday, December 4, and at Eastport Plaza Shopping Center on Saturday, December 11. All drop-offs will be conducted from 7 a.m. to 3 p.m.

All donations must be new, unwrapped toys. They will be collected by Les Schwab Tire Stores and delivered to Northwest NewsChannel 8 on December 16 before being picked-up by over fifty local agencies on Friday, December 17.

"The Great Toy Drive is one of the biggest events NewsChannel 8 conducts every year," said Northwest NewsChannel 8's President and General Manager
Paul Fry. "After more than two decades, the station remains committed to making sure every child has as happy a holiday season as possible."

About KBW-TV
KGW-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,600 employees and $1.4 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com For more information contact Brenda Buratti at (503) 226-5130.