December 3, 2004

WHAS-TV wins more weekday newscast slots than competitors in November sweeps

Louisville, KY -- WHAS11 won the important November 2004 ratings period by winning more newscasts Monday through Friday than its competitors. More households tune-in WHAS11 News for local news and weather than any other station. Here are the highlights:
M-F 5a WHAS11 News ties for the NUMBER ONE newscast in the time period.
M-F 6a WHAS11 News is NUMBER ONE in the time period.
M-F 12n WHAS11 News ties for the NUMBER ONE newscast in the time period.
M-F 5p WHAS11 News ties for the NUMBER ONE newscast in the time period.
M-F 5:30p WHAS11 News is NUMBER ONE in the time period. WHAS11 NEWS @ 5:30pm has a 45% share lead over WAVE-TV, and a 23% share lead over WLKY-TV.
M-F 6p WHAS11 News is NUMBER ONE in the time period. WHAS11 NEWS @ 6:00pm now has a 33% share lead over WAVE-TV and a 23% share lead over WLKY-TV.

Here are the numbers:

WHAS11WLKY-TVWAVE-TV
5a4/163/134/16
6a6/214/145/17
12n5/145/143/10
5p8/158/166/11
5:30p9/167/136/11
6p9/167/137/12
11p7/1312/228/16

Source: Nielsen Meter Market /HH rating/share/ Monday-Friday data


About WHAS-TV
WHAS-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,600 employees and $1.4 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com. For more information contact Kirk Szesny, Director of Marketing and Creative Services at 502-582-7870.