December 3, 2004
KTVK-TV remains top independent station and most-watched in Arizona
Phoenix, AZ -- KTVK-TV, NewsChannel 3, the nation's powerhouse number one independent television station and most watched station in Arizona, remained victorious sign-on/sign-off (M-F, 5 a.m.-2 a.m.) for the eighth consecutive major sweeps since February 2003. KTVK has a 14 percent advantage M-F 5 a.m.-2 a.m. over KPHO-TV, KSAZ-TV and KPNX-TV.
KTVK also finished the sweeps period in the top spot for weekly viewing (M-Su, 5 a.m.-2 a.m.) for the seventh time in the last eight major sweeps. (KTVK made history in November 2003 with its four consecutive sweep victories in one year -- a first-ever for an independent TV station.)
KTVK is ranked number one in 10 of 21 hours between 5 a.m. and 2 a.m., led by Good Morning Arizona @ 5 a.m., 5:30 a.m., 6 a.m. and 7 a.m., Good Evening Arizona @ 4:30 p.m., 5 p.m., 5:30 p.m. and 6 p.m., and the top syndicated programs of Dr. Phil, Oprah, Inside Edition and Entertainment Tonight.
Skip Cass, president and general manager, said: "Winning the past eight weekday sweeps and seven-out-of-eight full-week sweeps is quite an honor. Many thought even one or two sweeps wins by an independent television station was just a fluke, but this station's ability to outplay and outperform its network competitors on a consistent basis speaks to our focus on Arizona."
KTVK's strength continues to emanate from its local news. During the three hours each day where all five local television stations air local news head-to-head (5 a.m., 5:30 a.m., 6 a.m., 6:30 a.m., 5 p.m. and 10 p.m.), KTVK is the number one choice for local news, out-delivering number two KSAZ by 20 percent, KPNX by 44 percent, KPHO by 71 percent and KNXV by 162 percent. In total overall local news viewing during weekdays, HH ratings for KTVK's newscasts out-deliver KSAZ by 29 percent, KPNX by 152 percent, KPHO by 186 percent and KNXV by 464 percent.
The ever-popular Good Morning Arizona, celebrating its 10-year anniversary, is up year-to-year at 5 a.m., 5:30 a.m., 6 a.m. and 7 a.m. Good Evening Arizona @ 6 p.m. is number one, marking the newscast's third consecutive win over second-place KPNX. The last time GEAZ @ 6 p.m. could claim three consecutive victories was in 1999. The News Show @ 10 p.m. with a 5.3 HH rating/9 share improved its November 2003 performance by 2 percent and is the only late newscast to maintain its lead-in rating. KPHO and KNXV both lose approximately 30 percent of their lead-in, while KPNX loses 7 percent.
As an independent, KTVK also has the opportunity to produce and air more local programming than a typical affiliate. Its news special about polygamy, Colorado City & the Underground Railroad, delivered a 10.9 HH rating 8 to 9 p.m. on Tuesday 11/16 finishing first in the time period ahead of network prime shows Amazing Race (CBS), House (FOX), Scrubs (NBC) and According to Jim (ABC). The encore performance of Colorado City & the Underground Railroad on Wednesday 12/1 from 9 to 10 p.m. delivered a 7.0 HH rating up against CSI New York 11.7 rating (CBS) and Law & Order 12.3 rating (NBC).
At the same time, KTVK's internet site, azfamily.com, the number one TV-affiliated Web site in Arizona, saw its page views nearly double from 4.3 million in November 2003 to 8.3 million in November 2004.
The Sports Show , KTVK's new Saturday 5:30 p.m. sports recap, increased its share of audience in the time period year-to-year by 25 percent.
Your Life A to Z @ 9 a.m. with a 2.0 HH rating/6 share continues to be the most-watched locally produced morning show, almost out-delivering the ratings of KNXV's Sonoran Living and KPNX's Arizona Midday combined. Your Life A to Z also out-performs many of the nationally syndicated shows in daytime such as: Jane Pauley @ 11 a.m., Jane Pauley @ 3 p.m., The Larry Elder Show, Peoples Court, Starting Over, Home Delivery and The View.
KTVK-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,600 employees and $1.4 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com. For more information, contact Teri Lane, KTVK's marketing director, at 602-207-3423, or Mark Demopoulos, KTVK's director of programming & research, at 602-207-3302.