December 9, 2004
2004 Dallas White Rock Fitness Expo offers uniqe venue for runners and fitness-minded community
Dallas, TX -- The annual Dallas White Rock Fitness Expo will kick off Saturday, December 11, 2004, from 8:30 a.m. to 6:30 p.m. at the Hyatt Regency Dallas, 300 Reunion Blvd.
The Expo starts the day before the 35th Annual Dallas White Rock Marathon, benefiting Texas Scottish Rite Hospital for Children. Under the direction of expo producers Belo Expositions, the fitness expo expanded last year from an informative venue, primarily targeted to White Rock Marathon runners and their guests, to a full-scale consumer event for Dallas' health and fitness-conscious community.
While still serving as a place for marathon runners to pick up their packets, race numbers and race chips as well as providing race information, the 2004 Dallas White Rock Fitness Expo has grown in scope, offering something for everyone in the active community. This year's expo will feature a record number of exhibitors offering incredible holiday shopping opportunities and an array of health and fitness-related services for the active consumer public.
In addition, the event will include a full programming schedule of authors and speakers on the TXCN Fitness Stage who will talk about everything from athletic training, sports and nutrition to marathon running, injury prevention and healthy living. Speakers include David Buckner, marathon runner, yoga practitioner, and owner of Bikram Yoga Dallas; Suzie Solenberger Townsend, MS, RD/LD, ACSM, of Planet U Fitness; Larry North, health and fitness guru, personal trainer, and author; Dick Beardsley, champion marathon runner, author, and motivational speaker; Dagny Barrios, author, athlete, and women's running specialist; Arturo Barrios, five-time world record holder and two-time Olympic runner; Bill Rodgers, four-time winner of the Boston marathon; and Frank Shorter, marathoner and two-time Olympic marathon medallist.
Presented by WFAA-TV, Channel 8, The Dallas Morning News, al dia, Quick and TXCN, the 2004 expo will host more than 100 exhibitors and retail vendors, including: A Touch of Italy Boutique, providing Italian charm bracelets, customized with sports and lifestyle charms; sports and fashion sunglasses from Aruba Shades, Cool Shades and Your Eyes; running apparel and footwear from Pearl Izumi, Avia, Run On!, Spring Into Motion, Performance Hats and Fit for Sports; sure-lace systems by Yankz; commemorative plaques from Crossing the Line; healthy food and energy drinks from Delicious N Fit, Elite Performance, Gu Sports Gel, Mrs. Baird's Harvest Selects, Natural Ovens Bakery, POM Wonderful, ProtoCookie, Proto Source, and Clif bar; health and fitness products and services from ophthalmologists Fagadau & Hawk, MD, the Baylor Tom Landry Center, Laney Chiropractic & Sports Therapy, Nikken Health Technology, V3S Performance Network, Polar Heart Rate Monitors, The Stick, TP Massage Ball and more. Numerous health and fitness-related organizations will also be represented at the expo, including the Leukemia & Lymphoma Society and Texas Scottish Rite Hospital for Children. A complete list of exhibitors can be accessed at www.beloexpo.com/whiterock.
"With our inaugural event last year, Belo Expositions was able to take the Dallas White Rock Marathon Fitness Expo in an exciting new direction. The expo was an overwhelming success, and we look forward to continued growth at this year's event," said Patrick Buchen, CEM, general manager of Belo Expositions. "We are very proud to be a part of an institution like The Dallas White Rock Marathon, and we are committed to providing its runners, and the entire community, with a first-rate consumer expo, geared specifically to their active lifestyle."
For information on becoming a Fitness Expo exhibitor, contact Ann McKinley, sales manager, Belo Expositions, at 214-977-4086 or firstname.lastname@example.org. For information on becoming a Fitness Expo sponsor, contact Jim Bryan, show director, Belo Expositions, at 214-977-4073 or email@example.com. Additional information on the 2004 Dallas White Rock Marathon Fitness Expo can be found at www.beloexpo.com/whiterock or on the official marathon Web site at www.runtherock.com. For more information on Texas Scottish Rite Hospital for Children, please visit the hospital's Web site at www.tsrhc.org.
For more information about Belo Expositions, contact Patrick Buchen, CEM, general manager, Belo Expositions, 214-977-4031 or visit the Web site at www.beloexpo.com. To schedule an interview or to arrange for day-of-event media coverage, please contact Alexis Westbrook or Valerie Gabriel-Swenson of VGS Marketing Group, Inc. at 972-395-9034 or firstname.lastname@example.org.
About Belo Expositions
Belo Expositions is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,600 employees and $1.4 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com. For more information about Belo Expositions, contact Patrick Buchen at (214) 977-4031.