January 6, 2005
KGW-TV Northwest finishes 23rd Annual Great Toy Drive
Portland, OR -- KGW-TV, Northwest NewsChannel 8, recently finished its 23rd Annual Great Toy Drive, collecting 40,000 toys for underprivileged children across Oregon and Southwest Washington. A record number of 61 agencies in nine counties received toys to distribute to tens of thousands of needy children.
"Our viewers always respond but we've never seen such an outpouring of generosity as we did this year. Our studio couldn't hold all the toys. This year we had toys overflowing into the lobby and hallways," said Paul Fry, Northwest NewsChannel 8's President and General Manager. "Much of our success goes to our two great sponsors, Les Schwab and Regence BlueCross BlueShield, whose staffs give us unbelievable support in pulling off this event."
Collection sites included Les Schwab Tire Stores, the Regence BlueCross BlueShield offices in downtown Portland, and the Northwest NewsChannel 8 studio.
KGW-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,600 employees and $1.4 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com. For more information, contact Brenda Buratti at KGW-TV at (503) 226-5130.