May 26, 2005
WFAA-TV NAMES BENJAMIN F. (BIFF) NIVEN, III AS GENERAL SALES MANAGER
Dallas, TX - WFAA has announced that Biff Niven will join the station as general sales manager.
"Biff is a well-respected professional with two decades of experience in media," said Angela Betasso, WFAA director of sales and marketing. "He brings a successful track record of leadership, strategic planning and performance to the station. We all look forward to working with Biff."
In his new role with the Dallas-Fort Worth ABC affiliate, Niven will lead a sales staff of 18 account executives, and three sales managers. He will be involved in convergence sales efforts with The Dallas Morning News, the station's Internet operations and KFWD-TV (Channel 52). Niven will report directly to Betasso.
Before joining WFAA Niven was vice president and general manager of Comcast Spotlight (formerly AT&T Media Services) in Dallas for four years. Prior to his work with Comcast, Niven served as president of TelAmerica Media, Inc. in Philadelphia and general manager of TCI Media Services in Houston. He held similar sales management positions in West Chester, Pennsylvania; Raleigh-Durham/Fayetteville and Winston-Salem, North Carolina and Puerto Rico,
Niven is a graduate of the University of North Carolina-Chapel Hill, and holds an MBA from the University of Houston. He will assume his new duties on June 13.
WFAA-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. For more information contact David F. Muscari, vice president/strategic alliances, at 214.977.6490.