May 26, 2005


SEATTLE, WA Another record setting May for KING 5 as the KING 5 News at 5p, 6:30p and 11p delivered their highest May ratings this decade while the KING 5 Noon News posted its highest household ratings ever.

Despite no Friends and Frasier finales, KING 5 finished May (M-Su, 6a-2a) as the most watched station in the market and was on par with May '04 delivering a 5.6/15 HH Rating and Share. KING's margin of victory was 40% over its closest competitor KIRO and 47% over KOMO.

KING 5's successes come from its enormous ratings across its entire schedule, with resounding first place wins in every newscast. Other May first place finishers include The Today Show, Dr. Phil, Oprah, The Tonight Show and Conan. Led by ER's huge 17.9/28, KING 5's NBC Prime ranked #1 among all the NBC stations in top 20 metered markets across the country.

KING 5 News - Top Choice in the Morning
KING 5 News at 5 & 6a coasted to strong wins in their respective time periods. At 5a, KING was 53% higher than its closet competitor KIRO and 117% ahead of KOMO.

Even though it airs an hour earlier, KING 5 News at 5a (2.6/20) not only tops the competition at 5a, but also has a higher rating than KIRO's (2.5/12), KCPQ's (2.4/11) and KOMO's (2.2/10) 6a News ratings.

At 6a, KING 5 News delivered a powerful 4.5/22, up 5% in share over May '04 and 80% higher than second place KIRO. This was the highest May Household share since 2002.

Today Show Reigns Supreme in Seattle
In the May 2005 ratings period, KING 5's Today Show delivered a sunny 5.1/19, 46% ahead of KOMO's Good Morning America's 3.5/13.

Noon News Skyrockets to an All-Time High
KING 5 News at Noon continued its midday dominance this May surging to another record high rating of 6.5/22. This rating is higher than any newscast on KOMO, KCPQ, and KIRO (except for KIRO's 11p News which squeezed by with a 6.6 M-SU rating). The KING 5 News at Noon increased 14% over last May and more than doubled KIRO's Noon News (2.7/9). KING also out delivered KOMO's 11a news by 55%.

KING's Evening News Delivers Highest May Ratings This Decade
Beating the competition combined, KING 5 News at 5p posted an impressive 10.3/23, its biggest May ratings performance since 1996. KOMO finished a very distant second with a 4.8/11 and KIRO, despite shortening its 5p newscast to thirty minutes, came in third with a 4.6/11.

KING 5 News at 6:30p soared 10% in rating to a 9.0/18 and also beat the competition combined. KOMO finished second with a 4.4/9 followed by KIRO's new hour long 6p news in third at 4.3/9. This is the 6:30p News' best May rating since 1999.

10 Years of Late News Dominance and a New High for the Decade
KING 5 News at 11p M-SU (9.9/21) wrapped up its 31st consecutive ratings period as the most watched late newscast and delivered its highest May rating since 1996. In fact, the last time any KING 5 News at 11p scored a higher rating was May 1996. Despite the strength of CBS in prime, KIRO's late news fell in share from May '04 to a 6.7/14 and was closely followed by KOMO at 5.9/13.

KING's NBC Prime is a Top Performer
Without prime stalwarts Friends and Frasier and their impressive finale ratings, KING/NBC Prime knocked down a 9.1/15 which was only two share points off of last May's performance.

Seattle is always one of the top markets for NBC, and May '05 was no exception. Across all the NBC Stations in the top 20 metered markets, KING/NBC Prime ranked #1, ahead of New York (WNBC 7.3/11), Los Angeles (KNBC 5.6/9), Chicago (WMAQ 6.4/11), and San Francisco (KNTV 5.0/9).

Dr. Phil Keeps it Real With Substantial Seattle Delivery
The Northwest's favorite doctor, KING 5's Dr. Phil, diagnosed a #1 ranked 6.6/21, which nearly tripled KOMO's Northwest Afternoon (2.4/7). Dr. Phil scored his highest May rating yet.

Oprah's Season of Dreams Continues to Deliver Surreal Ratings
Higher rated than most prime time shows, Oprah and this season's themed "Season of Dreams" finished the sweep with an outstanding 8.4/22.

Compared to all prime time programs, Oprah was watched in more homes than KOMO's The Bachelor & Alias, KCPQ's The Simpsons and Nanny 911, KIRO's CBS Sunday Movie and Still Standing, and even Fox Sports NW Mariners Baseball.

In her time period, Oprah more than doubled both KOMO's 4p News (4.0/11) and KIRO's Judge Judy hour (4.1/11).

Evening Magazine Beats Top Rated Syndicated Programs
Facing strong syndicated competition from the likes of Wheel of Fortune, Entertainment Tonight, The Simpsons, That's 70's Show, and Friends, Evening Magazine delivered #2 ranked 5.5/10, behind KOMO Wheel's 7.3/14. Evening was up 4% in HH Rating from May '04. In fact, all broadcast stations were either flat or posted gains, with the exception of KSTW's That 70's Show, which plummeted 32% in rating.

Evening is one of the highest-rated daily local magazine programs in the country.

Tonight Show Shatters Ratings Record
Scoring an all time ratings high since Seattle became a metered market in May 1987, The Tonight Show with Jay Leno delivered a 6.6/20, up 16% in rating and 5% in share over May '04. KIRO's Letterman came in second with a 3.9/12 (down 7% in rating) and KOMO's Nightline finished third at 2.2/6 (even with May '04).

Ratings data based on measurable in-home viewing statistics from the Seattle/Tacoma Designated Market Area (DMA) for the period of April 28, 2005 to May 25, 2005, as measured and defined by Nielsen Media Research.

Rating is percent of all Western Washington homes with television watching a particular program; share is percent of homes with the television in use watching a particular program.

One household rating point equals approximately 16,900 homes in the Seattle/Tacoma DMA.

About Belo
KING 5 is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at