May 26, 2005
KING 5 NEWS @ 10PM ON KONG RANKS #1 IN MAY!
SEATTLE, WA This May marks historical performances in many of KONG's key areas. Even though KONG's main competition in the 10p News race benefited from the hugely popular American Idol on Tuesday and Wednesday, KONG triumphed and finished #1 at 10.
Posting the largest sign-on to sign-off increase of any broadcast station (+29% over May '04), Western Washington is turning more and more to KING's sister station for a quality alternative to network programming.
Much of KONG's success can be attributed to its first place win in the 10p News and its highest ever May rating for Oprah.
KING 5 News at 10p on KONG is #1 M-F
KING 5 NEWS AT 10p on KONG won the 10p News race this May and recorded an all time high for any ratings period, delivering a monumental 4.7/7 Household Rating/Share. This represents an increase of +18% Rtg, or one whole Rtg point, over May '04.
With its 4.7/7, KONG finished only 4/10 of a rating point away from KOMO's 11p News (5.1).
The bigger story, even with 2 of the top prime programs, KCPQ finished with a 4.5/7 M-F, down 1 share point from last May. Among all FOX affiliate late newscasts in the 56 metered markets, KCPQ ranks #49.
KSTW's KIRO-produced 10p News came in third with a 1.2/2.
Oprah in Prime Hits New May High
A stalwart of KONG's primetime line-up since May '99, Oprah continued her amazing growth of viewership this May. Finishing the sweep with an impressive 4.0/6 HH, Oprah reached an all time high for any May sweep and registered huge gains of +48% Rtg and +50% Share over her year ago delivery.
Oprah's rating outdelivers both KSTW/UPN and KTWB/WB's 2.6/4 prime averages. While Oprah tied KOMO's According to Jim (4.0/6), a number of prime network programs could not compete with Oprah. These included Malcolm in the Middle (3.9/6), 7th Heaven (3.9/6), Smallville (3.7/6), Hope & Faith (3.5/6), George Lopez (2.2/3), and Britney & Kevin: Chaotic (2.1/3) among many others. (Note: KTWB and KSTW Prime defined as M-Sa 8-10p, +Su 7-10p).
KONG TV 6/16 is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com.