May 31, 2005
All Eyes are on New Orleans' Powerhouse CBS Affiliate as WWL-TV Dominates Local News Viewing during the Nielsen May Sweep
After a spring sweeps month that kicked off during New Orleans' world-famous Jazz and Heritage Festival, concluded a tumultuous season for the city's NBA Hornets team, and also ushered in the PGA's prestigious Zurich Classic, legendary CBS affiliate WWL-TV, Channel Four now has another reason to celebrate in the Crescent City. During the recent May Nielsen rating period, WWL-TV dominated all competitors in every local news time period, earning impressive double-digit Household (HH) ratings for six of its eight Eyewitness newscasts.
In the pre-dawn news race, WWL-TV's 5AM "Early Edition" with Jennifer Huntley eclipsed the competition with a 6.9 HH rating, nearly tripling NBC affiliate WDSU's
2.7 HH average for the hour.
Channel Four's "Eyewitness Morning News," co-anchored by local favorites Sally Ann Roberts and Eric Paulsen, continues to maintain its solid dominance with an impressive 10.6 HH rating for the first 6 to 7 a.m. hour, more than doubling WDSU's 4.9 and eclipses the 2.1 HH rating for Fox affiliate WVUE's new morning effort.
WWL-TV held its formidable 11 HH rating during the show's second 7AM to 8AM hour, and both morning hours delivered more viewers than all competitors' 5PM, 6PM,
9PM and 10PM newscasts. This program's final 8AM to 9AM hour delivered a 8.7 HH rating, easily out-performing all competitors' early evening news efforts as well as ABC affiliate WGNO's late local news.
At noon, with the market's only local midday newscast, veteran anchor Eric Paulsen's lunchtime edition averaged an imposing 16.2 HH rating, capturing nearly half of all viewers in the New Orleans DMA.
In the early evening, seasoned co-anchors Angela Hill and Dennis Woltering team up for "Eyewitness News at Five," which posted an exceptional 14.2 HH rating, and continues to celebrate its ratings reign at 5PM, doubling WVUE's 6.8 HH rating, and dominating the combined ratings of WDSU (5.8) and WGNO (4.5).
The esteemed combination of Hill and Woltering further fortified their evening newscast leadership of the market's 6PM news slot with a commanding 14.2 HH rating. In this sweeps month, "Eyewitness News at Six" consistently out performed the local news effort of, WDSU (6.7) and even tripled WGNO's news product (3.3).
In the category of late local newscasts in New Orleans, Channel Four's "NightWatch" edition of Eyewitness News, co-anchored by the notable team of Karen Swensen and Mike Hoss, remains the undisputed leader at 10PM. WWL-TV's outstanding 16.4 HH rating exceeded the combined newscasts of WDSU (10.6) and WGNO (4.5), and out performed Fox affiliate WVUE's (9.7) late news effort at 9PM.
WWL-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.