June 2, 2005
Huge May gains for NWCN & its biggest day performance ever!
SEATTLE, WA Another strong ratings period for NorthWest Cable News as its Mo-Su 6a-2a audiences soared +41% over May '04, while many of the top cable networks suffered substantial declines. Cable networks that slid include: CNN 31%, TLC 23%, Cartoon Network 23%, Discovery 16%, TBS 16%, FX 12%, Nickelodeon 10%, Fox Sports NW 6% and CNBC 5%.
NWCN posted its best May ratings ever and ranked a solid #2 among all the cable news networks.
Celebrating its 10th year of serving the greater Pacific Northwest, NWCN is now available in over 2.4 millions homes and is one of the fastest growing cable news networks in the Seattle market.
What contributed to NWCN's strong May '05 gains?
NorthWest News First Edition, M-F 5-6a increased +18%.
NorthWest News Today (M-F 10a-4p) garnered an impressive +77% gain in daytime.
NorthWest Evening Edition's LIVE show grew the M-F 7p-8p daypart by a notable +64%.
NWCN's Weekday Primetime performance (M-F 6p-11:30p) generated a powerful +48% increase from last year.
NorthWest Weekend Sa-Su 10a-4p shot up +75%.
NWCN's Weekend Primetime posted a whopping +82% gain.
NWCN Trounces CNN:
NWCN's NorthWest News First Edition, M-F 4a-6a, has 4 times as many viewers than CNN during the same time period.
Weekdays 6a-10a NWCN outdelivered CNN by +56%.
In Primetime, NWCN surpassed CNN by +32%.
NorthWest Cable News is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com.