June 3, 2005
#1 indy KTVK-TV wins tenth consecutive sweeps
Number one M-F sign-on/sign since February 2003
Phoenix, AZ KTVK-TV, 3TV, the nation's #1 independent television station and most watched station in Arizona, remained victorious sign-on/sign-off (M-F, 5 a.m.-2 a.m.) for the tenth consecutive major sweeps since February 2003. KTVK is also #1 sign-on/sign-off Monday-Sunday in eight of the last ten sweeps since February 2003.
KTVK has a 9% advantage Monday-Sunday 5 a.m-2 a.m. over KSAZ and a 17% advantage over KPNX. KTVK has a 21% and 67% advantage over KPHO and KNXV respectively. KPNX lost 14% of its audience year to year and has dropped to #3 behind KSAZ.
KTVK continues to be #1 in 9 of 21 hours between 5:00 a.m. and 2:00 a.m., led by Good Morning Arizona, Good Evening Arizona, Dr. Phil, Oprah, Inside Edition and Entertainment Tonight.
KTVK's dominance in early morning and early evening local news is evidenced by Good Morning Arizona wins at 5:00 a.m., 5:30 a.m., 6:00 a.m. and 7:00 a.m. Good Evening Arizona was #1 at 4:30 p.m., 5:00 p.m., 5:30 p.m. and 6:00 p.m. its newscast of record. Good Evening Arizona at 6:00 p.m. is #1 for the fifth consecutive sweep.
The Newsroom at 8:00 p.m. debuted in February 2005 with a 4.8/7share. In May, its 4.2 rating/6 share is down only slightly, having been impacted by the Phoenix Suns play-off games. If those nights are taken out of the average, the Newsroom maintains its February performance. The Newsroom out-delivers every non-prime program on KNXV except Wheel of Fortune and is within .4 HH rating of the 8-8:30 p.m. ABC primetime average. The Newsroom also out-delivers every newscast on KPHO except at 10:00 p.m. and every newscast on KPNX before 6:00 p.m.
9Time News with a 3.6 rating/5 share was also impacted by the Phoenix Suns Play-off games. The impact of the Suns play-off nights is a loss of approximately 1 share. 9Time News, which also launched in February 2005, out-delivers every non-prime program on KNXV except Wheel of Fortune and is within .9 rating of the 9:00-9:30pm ABC primetime average.
The News Show at 10pm maintained the 7 share achieved in February 2005. The News Show remains the only newscast to improve from its lead-in rating. KPHO and KPNX lose approximately 20% of their lead-in while KNXV loses 24%.
Oprah remains solid with a 7.9 rating/19 share, up .7 rating/2 share from May 2004. Oprah out-delivers the combined delivery of Peoples Court, Judge Joe Brown, Starting Over, and The Insider by 1.9 HH rating points.
Inside Edition with a 5.9 rating/13 share maintains its May 2004 performance. Inside Edition has a 2.1 HH rating advantage over #2 Judge Judy and a 3.2 rating advantage over Ellen.
Your Life A to Z with a 1.9 rating/6 share continues to be the most watched locally produced morning show, almost equaling the combined delivery of Arizona Midday's 1.1 rating and Sonoran Living's .9 rating.
KTVK-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.