September 28, 2005
New Latino program to air on Channel 11
HOUSTON, TX - KHOU-TV Channel 11 will premiere a new program, Houstonisimo October 8th at 6:30 p.m. Houstonisimo, which means the ultimate Houston, will brand Houston as the exciting Latin city it has become. This thirty- minute program will feature people, places and activities in Houston's vibrant Hispanic community. Houstonisimo will cover what's new, what's hot, what's happening and what's Latin in Houston. The program will feature unique and out of the ordinary stories on less familiar aspects of Latin American culture. Houstonisimo will include entertainment, dance, night life, dining, concerts and festivals.
The first show will highlight Latin singers Marc Anthony, Chayanne and Alejandro Fernandez. Houston simo will celebrate Hispanic Heritage month by showcasing celebrities of various national origins that make-up the city's diverse community and include a calendar of events and must see activities.
"Houstonisimo is a new venture for us," says Channel 11 President and General Manager Peter Diaz. "We know the Houston Latin community is vibrant, rich in culture and growing. We intend to find out if there is support for a program targeted to English speaking Hispanics which make up 46 percent of all Hispanics living in our viewing area."
Houstonisimo is hosted by Houston native and media personality Nellie Gonzalez who has an extensive background in commercial television and film. The program is produced by Marco Bracamontes. The Executive Producer is Don Graham.
About KHOU-TVKHOU-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.