January 4, 2006
KREM 2 News Strengthens Position as the Inland Northwest's News Leader
Spokane, WA -- The November 2005 Nielsen TV ratings are in, and CBS affiliate KREM Television continues to strengthen its position as the most watched news organization in the Inland Northwest.
The headline for KREM 2 News is its domination of the 5 p.m. (M-F) time-slot. With the November win, "KREM 2 News at 5" has now won 22 of the last 24 rating periods. At 10 p.m., KREM 2 News is also the clear winner with "The News at 10," which airs on its sister station WB22 (KSKN TV). And in extremely tight races at 6 and 11 p.m., KREM 2 is virtually tied for number-one with NBC affiliate KHQ.
At 5 p.m., KREM 2 News achieved an 11 rating, 25 share. KREM's margin of victory at 5 p.m. was a 38% share advantage over its closest competitor KHQ TV, and 92% over KXLY TV. At 10 p.m., KREM 2's "The News at 10 on WB22" achieved a 3 rating, 7 share. This is a 75% share advantage over competitor "FOX 28 News at 10" (produced by KHQ TV).
"We have a breaking news culture at KREM 2," said DJ Wilson, President and General Manager of KREM Television. "This culture extends from our over-the-air newscasts, to our 24/7 on-line news and information through krem.com. And clearly, viewers are responding."
Along with the success of the evening newscasts, KREM 2 News also experienced significant growth with the Monday through Friday early morning newscast, "First Edition." At 6 a.m., "KREM 2 News First Edition" achieved a 3 rating 17 share, which represents a 21% share increase compared to May 2005.
Overall in November, KREM 2 News achieved ratings growth in all weekday time slots compared with May 2005. "We had several breaking news stories throughout the month, and some nasty weather towards the end" said Noah Cooper, KREM 2 Executive News Director. "The ratings show more and more people turn to, and trust us, when major stories hit."
In notable non-news ratings, syndicated programs "Dr. Phil" (M-F, 3 p.m.) and "Oprah" (M-F, 4 p.m.) totally control the day-part, beating the combined programming of the three major KREM 2 competitors. "Dr. Phil" achieved a 7 rating, 28 share, while "Oprah" scored a 9 rating, 28 share. And in primetime, KREM TV consistently over indexes, and out performs the national ratings for the CBS Network. As strong as CBS is, as the number-one network on television nationally, KREM 2 outperforms the network with a whopping six of the top-10 primetime shows in our local market.
KREM and KSKN Television are part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.