Dallas, TX - Al Dia was created for the 1.4 million Hispanics living in the Dallas-Fort Worth area, the 6th largest Hispanic market in the country and the fastest-growing. Hispanics in the market have an estimated buying power of $20.8 billion, make up over 25% of the population, and almost half speak or prefer only Spanish.
Effective Monday, January 23, Al Dia will move to a controlled distribution model and can be picked up by consumers at no cost at retail and rack locations throughout the Dallas-Fort Worth area. Home delivery subscriptions will continue to be available on a paid basis. Al Dia circulation is reported on a net basis and will continue to be audited by the Audit Bureau of Circulations (ABC), which was established in 1914, and is the gold standard in publication audits.
Al Dia has strategically grown single-copy circulation in areas with heavier Hispanic traffic. "Our migration to controlled circulation copies at retail and rack locations results in deeper distribution opportunities, including grassroots locations like restaurants, salons, bakeries and other small retailers with heavy Hispanic traffic," said Guy Rosales, Circulation Director of Al Dia. This strategy aligns with industry trends for leading Spanish-language newspapers and advertisers have indicated that controlled audited circulation is welcome in correlation with increased exposure, readership, and response to advertising.
"Strong home-delivery circulation, expanded single-copy distribution and enhanced editorial coverage shows the dedication to reach and serve the needs of Dallas-Fort Worth Hispanics. In addition, our commitment to bring value to our partners is stronger than ever," said Gilbert Bail n, Publisher and Editor of Al Dia.
Al Dia has the largest news staff for a Spanish-language newspaper in the Southwest, providing daily access to late-breaking information that reflects the community's interests. It has become the most awarded Spanish-language newspaper in Texas, including the 2005 Katie Award from the Press Club of Dallas for the best Spanish-language newspaper in the region. It is the only Spanish-language daily in the market that offers home delivery in the 5-county North Texas area.
The Dallas Morning News is published by Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available athttp://www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.