February 1, 2006
Belo Holiday Campaigns Raise More Than $2.5 Million in Cash, Collect More Than 479,000 Toys and 60,000 Gifts Valued at $5 Million, and Nearly 375,000 Pounds of Food for the Disadvantaged
DALLAS -- Belo announced today that its television stations and newspapers held major holiday-giving campaigns in their local communities this year that raised more than $2.5 million in cash donations; collected more than 479,000 toys for children and 60,000 coats and other gifts valued at more than $5 million; and coordinated nearly 375,000 pounds of food donations for the disadvantaged. The gifts and donations raised will benefit more than two million children and families. Many of the holiday initiatives have become annual traditions, with the oldest campaign dating to 1924.
"Many have given generously this holiday season to help others in the local communities we serve," said Dunia Shive, president/Media Operations. "Our television stations and newspapers are proud to help bring renewed hope and holiday blessings to many individuals and families through these campaigns. These efforts reflect Belo's year-round commitment to addressing critical community needs both through our journalistic efforts and worthwhile charitable causes."
Belo media company employees worked with local charities, business sponsors, civic organizations and community volunteers to raise cash donations, give away toys, collect food and winter coats, support local schools and medical research, and donate blood during the holidays. To support these efforts, investments by the Company's television stations, newspapers, Web sites and its sponsors were made to underwrite airtime, print and online advertising which was valued at more than $2.6 million.
Systemwide, toy and gift drives topped the list of activities. Ten Belo television stations -- WFAA-TV in Dallas/Fort Worth, KHOU-TV in Houston, KTVK and KASW-TV in Phoenix, KMOV-TV in St. Louis, KGW-TV in Portland, WCNC-TV in Charlotte, KENS-TV and KBEJ-TV in San Antonio and KTVB in Boise; two newspapers, The Providence Journal and The Press-Enterprise; and Belo corporate partnered with local organizations to provide toys for underprivileged children. Community partners included The Salvation Army, Riverside County Regional Medical Center, BlueCross BlueShield in Portland, and Randall's grocery stores, Keller Williams Realty, and the United States Marine Corps in Texas, to name a few.
Belo's 2005 holiday campaigns included the following highlights:
In its twentieth year, The Dallas Morning News Charities program at The Dallas Morning News collected more than $1.1 million with this year's campaign extending to January 31. The Dallas Morning News Charities program supports 21 agencies that provide food, clothing, shelter and other basic services to the hungry and homeless in North Texas. The Morning News pays all administrative costs, ensuring that all money donated goes directly to the non-profit agencies. The newspaper has raised more than $15 million since the charity was founded in 1986.
WFAA-TV in Dallas/Fort Worth collected more than 73,000 toys, valued at greater than $875,000, as part of its 36th annual Santa's Helpers Toy Drive. The toys were distributed to more than 50,000 children in the North Texas area. As part of the campaign, almost $38,000 was raised through online donations to purchase additional toys. Administrative costs related to the campaign were paid by campaign sponsors Tom Thumb, Don Davis Autogroup, DR Horton Homes, and Cadbury Schweppes America's Beverages.
KING-TV in Seattle/Tacoma promoted two campaigns this year. The station partnered with U.S. Bank to support the "Home Team Harvest" food drive benefiting the Northwest Harvest Food Bank. The drive collected 151,103 pounds of non-perishable food and $107,395 in cash in only one day. These donations will help feed more than 248,400 families. In addition to the food drive, KING partnered with Great American RV for the Jingle Bell Run benefiting the Arthritis Foundation Pacific NW chapter to fund medical research. More than $400,000 was collected from more than 9,000 participants.
KTVK joined The Salvation Army in a turkey drive, collecting more than 1,000 turkeys and raising nearly $37,500 for area families at Thanksgiving. As part of its 20th annual Christmas Angel program, the station collected clothes and more than 126,000 toys for 51,000 underprivileged children in Arizona. To date, KTVK has helped collect more than one million toys since the Christmas Angel program began. Also, in partnership with a local grocer, KTVK held the Arizona's Family Food Drive collecting more than 40,900 pounds of food for local food banks. KASW-TV targeted its efforts at its younger audience with safe-driving messages.
WVEC-TV in Hampton/Norfolk participated in several campaigns throughout the holiday season, collecting nearly $1 million in cash and gifts. WVEC and Entertainment Publications helped area schools raise more than $378,000 by encouraging people to buy Entertainment Books from the schools. WVEC also sponsored Fantasy Shopping Night at MacArthur Center Mall to benefit the Children's Hospital of the King's Daughters, which raised nearly $30,000. WVEC and the American Red Cross sponsored a three-day regional blood drive before Christmas at several local malls, which collected more than 450 pints of blood that will provide life-saving blood products for nearly 1,500 people. Additionally, WVEC worked with BB&T Bank to promote the sale of special plush puppies, which raised more than $50,000 to benefit the Children's Hospital of the King's Daughters. Finally, this Christmas WVEC, the Salvation Army and area malls and businesses partnered to collect new clothing valued at $470,000 for almost 19,000 disadvantaged children in Hampton Roads.
WHAS-TV in Louisville held its annual Crusade for Children which supports agencies assisting children with special needs. Several thousand children will benefit from nearly 200 grants that will be awarded in September to agencies in Kentucky and southern Indiana. The value of the contributions exceeded $159,400 .
The Providence Journal Santa Fund, the longest running campaign among Belo media companies that dates to 1924, and Hasbro, Inc., joined together for a statewide Children's Holiday Hope Fund. More than 57,000 local children received toys, hats and mittens. So far, The Providence Journal Santa Fund has raised more than $107,000. The campaign officially ends on March 31.
A summary of all the holiday campaigns, by market, follows below:
|Belo Media Company|
Community Service Campaign
Television and Cable News
Collected more than 73,000 toys, valued at more than $875,000, which were distributed to more than 50,000 children in the North Texas area as part of its 36th annual Santa's Helpers Toy Drive, the third longest running holiday campaign at Belo media companies. Raised additional $37,686 through online donations, almost double last year's amount. Campaign sponsors included Tom Thumb, Don Davis Autogroup, DR Horton Homes, and Cadbury Schweppes America's Beverages.
The Spirit of Texas Toy Drive collected more than 21,000 toys and gifts, almost triple the number of toys collected in 2005, which were distributed by the Salvation Army to agencies throughout the Houston and Galveston area. Added an online donation option that raised $1,500 for more gifts. Other major sponsors were Randall's, Keller Williams Realty and Casa Ole' Restaurants.
KING-TV, KONG-TV, NorthWest Cable News: Seattle/Tacoma, WA
Held "Home Team Harvest" Food Drive supporting the Northwest Harvest Food Bank. Collected 151,103 pounds of non-perishable food and $107,395 in one-day campaign with U.S. Bank. Helped feed 248,421 families throughout the holiday season by supplying 300 food programs across Washington. Also partnered with Great American RV for the Jingle Bell Run benefiting the Arthritis Foundation Pacific NW chapter. Collected more than $400,000 from 9,000 participants to fund research benefiting 1.6 million in Washington, Oregon and Alaska.
Joined The Salvation Army in a one-day turkey drive, collecting more than 1,000 turkeys and raising nearly $37,500 for area families at Thanksgiving. Collected clothes and more than 126,000 toys for 51,000 underprivileged children in Arizona through its 20th annual Christmas Angel program. Also held Arizona's Family Food Drive, collecting more than 40,900 pounds of food for local food banks. KASW-TV targeted its efforts at its younger audience with safe-driving messages.
Helped collect 48,700 new toys and 164,800 food items through area schools and agencies to help 18,000 children and their families as part of the 14th annual Kids Caring 4 Kids campaign. These efforts benefited the Homeless Resource Bank, which serves 40 shelters and non-profit agencies.
The Annual Northwest NewsChannel 8 Great Toy Drive collected more than 60,000 toys for children in Oregon and Southwest Washington . A record 62 agencies in nine counties received toys to distribute to underprivileged children. P artnered with sponsors Les Schwab Tire Centers and Regence BlueCross BlueShield to provide volunteers.
Partnered with Discovery Place, The Children's Theater and Birkdale Shopping Center for the station's 8th annual Six to Grow On Magical Toy Drive which collected more than 800 toys, valued at $8,000, to benefit 4,200 children and their families. Donated toys were distributed by The Salvation Army.
Participated in two campaigns: Toys for Tots, with Church's Chicken, First Community Bank and the United States Marine Corps., collected more than 125,000 toys. The second campaign, Ring in a Miracle, in partnership with The Salvation Army and HEB raised $70,000.
Participated in several campaigns throughout the holiday season, collecting nearly $1 million in cash and gifts. Helped area schools raise more than $378,000 by encouraging people to buy Entertainment Books from the schools. Sponsored Fantasy Shopping Night to benefit the Children's Hospital of the King's Daughters (CHKD), which raised nearly $30,000. With the American Red Cross sponsored a three-day regional blood drive which collected more than 450 pints of blood for nearly 1,500 people. Worked with BB&T Bank to promote the sale of special plush puppies, which raised more than $50,000 to benefit the CHKD. Partnered with the Salvation Army and area businesses to collect new clothing valued at $470,000 for almost 19,000 disadvantaged children.
Raised more than $159,400 in the 52nd annual Crusade for Children which supports agencies assisting children with special needs the second longest running campaign among all Belo media companies. Donations will help several thousand children through nearly 200 grants awarded in September to agencies in Kentucky and southern Indiana.
Collected and distributed more than 30,000 coats to children in annual Coats for Kids campaign, a partnership with KASE-AM, Jack Brown Cleaners and the Junior League of Austin. Also raised more than $20,000 through partnership with Randall's grocery stores for Any Baby Can, which provides crisis assistance and support to families caring for a child with a chronic illness or disability. Also built 20th house this year through Habitat for Humanity Home for the Holidays with the Austin Wranglers Arena Football team.
Focused on holiday drunk driving by airing PSAs on behalf of the Southern Arizona DUI Task Force and the Ad Council's Project Roadblock campaign. PSAs helped ensure no DUI-related fatal auto crashes during the holidays, according to the Task Force.
Tom's Turkey Drive supported the second Harvest Food Bank, which assist more than 21 local food pantries in the Inland Northwest, by pre-packaging more than 6,500 Thanksgiving meals in a two-day period with the help of grocery partner, Rosauers. Also collected more than $40,000 for families. Additionally, helped collect more than 8,000 gifts valued at $160,000 in The Tree of Sharing campaign, sponsored by Westminster Congregational Church that encouraged individuals to purchase gifts for more than 50 area agencies.
Great Idaho Toy Drive, in partnership with the Salvation Army, Key Bank, Big O Tires, Dairy Queen, Valley Ride, and Fred Meyer, collected more than 24,000 new toys and gifts for more than 7,200 underprivileged children. The Operation Wish Book campaign collected more than 22,000 new books , to promote literacy and encourage parents to read to their children. Participated in three additional campaigns that raised $25,000 for the Make-a-Wish Foundation; $7,620 for the Family Advocate Program which provides volunteer court advocates for abused and neglected children; and $8,200 for the Boise Rescue Mission .
The Dallas Morning News:
Collected more than $1.1 million through The Dallas Morning News Charities program to support 21 agencies that provide food, clothing, shelter and other basic services to the hungry and homeless in North Texas. Campaign ran from Thanksgiving Day through January 31. Has raised more than $15 million since the charity was founded in 1986.
The Providence Journal: Providence, RI
The Providence Journal Santa Fund, the longest running campaign among Belo media companies that dates to 1924, and Hasbro, Inc., joined together to launch the statewide Children's Holiday Hope Fund. More than 57,000 disadvantaged children received toys, hats and mittens. The Providence Journal Santa Fund has raised more than $107,000 this year; the campaign ends March 31, 2006.
Supported the Toys for the Spark of Love Toy Drive to benefit the Riverside County Transportation Commission's Metrolink Holiday Toy Train, and the Festival of Trees for the Riverside County Regional Medical Center Foundation's Festival of Trees which raised funds for the pediatric unit. Since 1990 the Festival of Trees has raised $3 million.
Supported the Denton Police Association's Shop with a Cop Program that assisted more than 1,000 children. Also produced a holiday cookbook from recipe submissions and the proceeds from cookbook sales were donated to the Community Food Center, which also received 475 pounds of donated food item and cash donations. Donated toys to the WFAA-TV Santa's Helpers Toy Drive.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.