March 6, 2006
WCNC-TV Has Strong February Ratings; Station Now Second Most Watched Sign-On to Sign-Off
Charlotte, NC -- WCNC-TV continues its impressive growth trend. According to Nielsen Media Research in February of 2006, the Charlotte NBC affiliate is now the second highest rated station in the market sign on to sign off. This marks the first time WCNC has taken over the #2 slot.
WCNC realized several all time bests in this February's ratings. 6 News Today at 5 a.m. set a record, up 48% from February 2005. 6 News Midday is up 29% over the same time last year, also a station best. WCNC-TV's newscast of record, 6 News Nightcast continues to gain viewers, up 13% over February 2005. And, perhaps most notably, WCNC is the only Charlotte station to show growth in each of its early evening newscasts. 6 News at 5 p.m. is up 17%, 6 News at 5:30 p.m. is up 9% and 6 News at 6 p.m. is up 7%.
"It is gratifying that the station's growth in February has been spurred by the performance of our local news programs", so says Stu Powell, WCNC-TV President and General Manager. "To be the only station showing growth in all three early evening newscasts is tremendous. We provide the Charlotte with more local news than any other station. The viewers in this community continue to recognize this and our commitment to the community remains as strong as ever to be the best local news station in the Carolinas."
WCNC-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.