March 8, 2006
The CW Announces Long-Term Affiliation Agreement with Belo Station in Phoenix
America 's Fifth Broadcast Network Increases National Coverage To More Than 55% Of The Country
Phoenix, AZ -- The CW announced today that it has signed an exclusive, long-term affiliation agreement with Belo Corp.'s KASW-TV in Phoenix, Ariz. The addition of KASW-TV increases The CW's total number of markets to 38, covering more than 55% of the country. America's fifth broadcast network now has affiliates in 19 of the Top 20 markets and 26 in the Top 30.
Phoenix is the 14th largest market in the country. KASW-TV has been an affiliate of The WB since the station's inception in 1995.
"Adding KASW-TV to our affiliate family expands The CW's Top 20 market presence and renews a strong partnership in Phoenix that we've forged with Belo," said John Maatta, Chief Operating Officer, The CW. "We're thrilled to have them on board."
"The CW affiliation fits seamlessly into our business plan for KASW-TV," commented Dunia Shive, Belo's President/Media Operations. "It gives us a very attractive and saleable program line-up that is perfectly positioned to reach key target demographics."
On January 24, CBS Corporation and Warner Bros. Entertainment announced their intent to form a new 5th network, The CW, to be launched in the fall of 2006. The new broadcasting network will be a joint venture between Warner Bros. Entertainment and CBS Corporation, with each company owning 50%.
In an important strategic move that secures major market distribution for The CW, it was also announced on January 24th that Tribune Broadcasting and the CBS Corporation's UPN affiliates have agreed separately to sign 10-year affiliation agreements with the new network. The combination of Tribune's 16 major market stations (New York, Los Angeles, Chicago, Boston, Dallas, Washington, D.C., Houston, Miami, Denver, St. Louis, Portland, Indianapolis, San Diego, Hartford, New Orleans and Albany) and the 11 CBS-owned UPN major market affiliates (Philadelphia, San Francisco, Atlanta, Detroit, Tampa, Seattle, Sacramento, Pittsburgh, West Palm Beach, Norfolk and Providence) cover the top 13 television markets, 20 of the top 25 television markets and have a total coverage area of more than 47% of the country.
The remainder of the network's distribution system will be a combination of selected current UPN and The WB stations.
The CW will incorporate The WB's current scheduling model, which consists of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a 5-hour Saturday morning animation block. Together, the network will program 30 hours a week over seven days for its affiliated stations.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com
About Warner Bros.
Warner Bros. Entertainment, a fully-integrated, broad-based entertainment company, is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. Warner Bros. Entertainment, a Time Warner Company, stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.