March 22, 2006
WCNC-TV is #1 Late News; Station is Number One at 11p.m. with Adults 25-54
Charlotte, NC -- According to Nielsen Media Research in February of 2006, WCNC-TV, the Charlotte NBC affiliate, has the most Adult 25-54 viewers of any late newscast in the Charlotte market.
Being the number one late news is a ratings first for WCNC. In addition, the 5 a.m. newscast also achieved a best ever rating and grew to the number two newscast in the time period. President and General Manager Stu Powell shared the news with staff. "This is the best news team in the region. In addition to the win at 11pm and being number two at 5 a.m. and 6 a.m., we are the only station that showed growth in our 5:30 p.m. and 6 p.m. newscasts. We provide the Charlotte area with more local news than any other station. To have the viewers in this community recognize our commitment to the community to be the best local news station in the Carolinas is extremely gratifying."
WCNC-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.